United States 
Australia 
United Kingdom 
Canada 
Germany 
Spain 
Belgium 
Netherlands 
New Zealand 
Poland 
Argentina 
Portugal 
Pet Circle gains 6,700 new customers in Australia via large-scale flyering campaigns
Flyers distributed
New customers gained
The challenge
Pet Circle is Australia’s largest online pet retailer, trusted by more than 700,000 customers and supported by its online vet team. The company also gives back to the community, donating food and supplies to over 100 animal rescue organizations.
While Pet Circle’s brand was growing online, its main priority was to keep costs down while increasing awareness and acquiring new customers. To achieve this, the company needed a highly targeted offline campaign that could reach pet owners directly, maximize efficiency, and drive measurable results.
The goals were clear:
- Build brand awareness among pet owners in key areas
- Drive measurable new customer acquisitions at a low cost
- Support digital growth with offline activations
- Ensure efficient, trackable results through real-time reporting
Our solution
H2H campaign
Campaigns were tailored to capture the attention of pet owners in urban and suburban areas. Flyers were distributed in high-footfall zones and residential neighborhoods to maximize reach.
A highly targeted approach was essential to reduce costs and focus only on audiences most likely to convert. With access to Oppizi’s real-time dashboard, Pet Circle could monitor campaign progress, ensuring every flyer made an impact and supported customer acquisition goals.
The result
Between 2018 and 2019, Oppizi completed 5 campaigns for Pet Circle that delivered measurable impact and proved offline marketing could drive growth at scale.
- 940,023 flyers distributed across 5 campaigns
- 6,777 new customers acquired
- Boosted brand awareness among pet owners in key markets
- Demonstrated offline as a cost-efficient, trackable acquisition channel alongside digital
For Pet Circle, offline marketing became more than brand awareness—it evolved into a reliable performance channel that drove measurable customer growth.
Pet Circle's campaign results with Oppizi
Flyers distributed
New customers gained
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Why it worked
Precision targeting
Campaigns were designed to engage pet owners specifically, ensuring maximum relevance and cost efficiency.
Data transparency
Pet Circle tracked campaign performance in real time via Oppizi’s dashboard, optimizing results across key KPIs.
Offline–online synergy
Flyer campaigns supported Pet Circle’s digital presence, helping convert offline engagement into long-term online customers.
