United States 
Australia 
United Kingdom 
Canada 
Germany 
Spain 
Belgium 
Netherlands 
New Zealand 
Poland 
Argentina 
Portugal 
How Uber’s targeted offline campaign drove 6,700 new riders in just six weeks
Flyers distributed
New riders acquired
The challenge
As one of the world’s most recognized rideshare brands, Uber needed a scalable, affordable, and measurable way to acquire riders during its market push in Australia. Rising digital ad costs and heavy competition from other mobility players made it essential to test an offline performance channel that could:
- Rapidly acquire high-intent users during launch
- Drive conversions with localized offers
- Complement digital campaigns with trackable, ROI-positive offline activations
To achieve this, Uber turned to Oppizi to run a six-week flyering campaign designed to deliver measurable rider growth across key Australian cities.
Our solution
H2H campaign
Flyers were distributed in high-traffic urban zones like transit hubs and shopping districts, targeting commuters and young professionals most likely to try Uber. Flyers carried QR codes with an exclusive “First Ride Free + Discounts” offer.
Face-to-face distribution captured attention at the exact moment of need, whil Oppizi's real-time tracking ensured every redemption was measurable and attributable.
The result
In just six weeks, Uber’s Australian campaign demonstrated the power of offline as a performance channel.
- More than 529,000 flyers were distributed, driving over 6,700 first-time riders at a conversion rate of 1.3%.
- The campaign proved that hand-to-hand distribution could efficiently scale customer acquisition at a lower cost than digital.
Beyond this single activation, Uber’s long-term partnership with Oppizi has spanned more than a decade, resulting in 100 million+ flyers distributed across three continents.
Together, we have consistently fueled new city launches and sustained user growth worldwide. In recognition of these results, Uber named Oppizi its preferred global flyer distribution partner in 2024, cementing the role of offline marketing in Uber’s growth strategy.
Uber's campaign results with Oppizi
Flyers distributed
New riders acquired
Want to see these results for yourself?
Why it worked
Timely offers
Strategic first-ride discounts delivered via flyers created a strong incentive for immediate action, directly boosting conversions and sign-ups.
Data-driven optimization
Real-time dashboards tracked redemptions and made it possible to optimize performance at scale.
High-intent targeting
Flyers reached commuters, travelers, and urban professionals most likely to need rides immediately, right where demand was strongest.
