How Uber’s targeted offline campaign drove 6,700 new riders in just six weeks
Uber is one of the world’s best-known ride-sharing apps, boasting an outstanding 131 million monthly users. Available in approximately 70 countries, Uber takes people from point A to point B with ease. Uber chose Oppizi to boost its client acquisition needs in several cities on an international scale.
Flyers distributed
Conversion rate
New riders
Scaling rider acquisition beyond digital
As one of the world’s most recognized rideshare brands, Uber needed a scalable, affordable, and measurable way to acquire riders during its market push in Australia. Rising digital ad costs and heavy competition from other mobility players made it essential to test an offline performance channel that could:
To achieve this, Uber turned to Oppizi to run a six-week flyering campaign designed to deliver measurable rider growth across key Australian cities.
- 01Rapidly acquire high-intent users during launch
- 02Drive conversions with localized offers
- 03Complement digital campaigns with trackable, ROI-positive offline activations
- Target geographyAustralia & New Zealand
Hand to hand (H2H)
Strategy
Flyers were distributed in high-traffic urban zones like transit hubs and shopping districts, targeting commuters and young professionals most likely to try Uber. Flyers carried QR codes with an exclusive “First Ride Free + Discounts” offer.
Why it was chosen
Face-to-face distribution captured attention at the exact moment of need, whil Oppizi's real-time tracking ensured every redemption was measurable and attributable.
In just six weeks, Uber’s Australian campaign demonstrated the power of offline as a performance channel.
New riders
Flyers distributed
Conversion rate
More than 529,000 flyers were distributed, driving over 6,700 first-time riders at a conversion rate of 1.3%.
The campaign proved that hand-to-hand distribution could efficiently scale customer acquisition at a lower cost than digital.
Why it worked
Timely offers
Strategic first-ride discounts delivered via flyers created a strong incentive for immediate action, directly boosting conversions and sign-ups.
Data-driven optimization
Real-time dashboards tracked redemptions and made it possible to optimize performance at scale.
High-intent targeting
Flyers reached commuters, travelers, and urban professionals most likely to need rides immediately, right where demand was strongest.
Oppizi supported us in an offline marketing campaign across Australia and New Zealand. This comprised of Door to Door and Hand to Hand channels in Australia across 5 cities, and Direct Mail in New Zealand. This campaign overachieved in number of customers engaged. These included current high-value customers and newly acquired customers. There was useful insight from an offer testing, flyer location and customer engagement that will be adapted for future campaigns.
Aswin Chow
Senior Manager at Uber
Uber
Hand-to-hand acquisition that scales
More than 529,000 flyers drove over 6,700 first-time riders at a 1.3% conversion rate, proving hand-to-hand distribution could scale rider acquisition at a lower cost than digital.
Hand-to-hand distribution scaled rider acquisition efficiently — at a lower cost than digital.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.