Direct mail

Win and retain more customers with data-driven direct mail

Partner with Oppizi, trusted by 1,000+ companies

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18M

Flyers distributed

343.1K

Conversions

£17.21

Average cost per acquisition

1.91%

Conversion rate

How direct mail works with Oppizi

Select your postcard size

Choose the right format for your campaign based on your budget and message.

Upload your mailing list or integrate with your CRM

Easily upload your contacts or sync with your CRM to define who receives your mail.

Design your mailer

Use our design tool or upload your artwork — we’ll make sure it’s print-ready.


We handle the rest

We take care of everything, from print to logistics and delivery at scale.


Track campaign performance

Monitor your results with real-time insights and performance data.


Oppizi direct mail vs. competitors

Sendoso
  • All-in-one platform
  • Real-time tracking
  • CRM integration
  • Offers multiple offline channels
  • International operations
PostcardMania
  • All-in-one platform
  • Real-time tracking
  • CRM integration
  • Offers multiple offline channels
  • International operations

oppizi

  • All-in-one platform
  • Real-time tracking
  • CRM integration
  • Offers multiple offline channels
  • International operations
Stannp
  • All-in-one platform
  • Real-time tracking
  • CRM integration
  • Offers multiple offline channels
  • International operations
Lob
  • All-in-one platform
  • Real-time tracking
  • CRM integration
  • Offers multiple offline channels
  • International operations

Why choose Oppizi for addressed direct mail?

10+ years of experience

We’ve been helping businesses grow through offline marketing for over a decade. Companies like Uber, HelloFresh, and DoorDash trust us to deliver direct mail campaigns that work.

  • 10+ years of experience across industries
  • Trusted by top-tier global and local brands
  • Consistently proven to deliver ROI at scale

 

Smart targeting

We help you send mail to the right people at the right time. Our platform makes it possible to segment and personalise your audience according to your campaign goals.


  • Connect your CRM or upload custom contact lists
  • Group recipients by behaviour, location, or lifecycle stage
  • Send personalised mail that improves engagement

End-to-end campaign management

From creative support to delivery, we take care of it everything. You get a fully managed experience without the headaches.


  • We handle design checks, printing, and fulfilment
  • Built-in postal formatting and compliance
  • One partner for every step of your mail campaign

Advanced dashboard to track and optimise

See exactly how your campaign is performing with live insights. Track what’s working and make improvements instantly.


  • Monitor delivery rates and timelines
  • View engagement metrics in your dashboard
  • Use campaign data to optimise future sends

Scale offline campaigns with ease

Whether you’re sending 500 or 50,000 mailers, we’ve got the infrastructure to deliver. Our system is built for scale without sacrificing quality.


  • Reliable logistics for city, state, or international reach
  • Fast turnaround times at any volume
  • No compromises on speed, quality, or consistency

What direct mail marketing can do for your business

Digital ads come and go, but direct mail sticks. It’s a physical touchpoint that drives results, builds trust, and supports every stage of your customer journey.

Be seen and remembered



Postcards don’t get lost in cluttered inboxes. They show up at the right address, at the right time. Mail is physical, personal, and it sticks.


Get more responses



Direct mail gets 5 to 9 times more replies than email because it feels personal, not pushy. That personal touch encourages action, whether it’s scanning a QR code or visiting your store.


Strengthen your entire marketing mix



Direct mail works alongside your digital channels. Add trackable links, promo codes, or QR codes to guide customers from the mailbox to your website or app.


Reach more people for less



Smart targeting and bulk discounts help you scale without breaking the budget. You get high-impact results at a lower cost than most digital ads.

Testimonials

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Frequently asked questions

Direct mail marketing involves sending physical promotional materials like postcards, leaflets, or brochures to your customers’ mailboxes. It’s a powerful way to generate leads, drive conversions, and stay top-of-mind with your audience.

Oppizi simplifies the entire direct mail process. We manage everything—from targeting and creative design to printing, delivery, and tracking. You can upload your own mailing list or integrate your CRM. Then, design your mailers using our templates or your own files, schedule your campaign, and we’ll handle the logistics while you monitor real-time performance through our campaign dashboard.

Direct mail works well for local businesses, e-commerce brands, service providers, and franchises looking to reach specific areas. It’s ideal for customer acquisition, re-engagement, and retention.

Absolutely. Direct mail continues to outperform many digital channels in response rates. Studies show that consumers are more likely to engage with physical mail, and it builds stronger brand trust. Combined with digital attribution tools like QR codes or custom landing pages, it can drive measurable ROI.

Pricing varies based on the number of recipients, paper quality, size of the mailer, destination, and delivery method. At Oppizi, we offer transparent, competitive pricing with bulk discounts. You only pay for the mailers you send—no hidden fees.

You’ll get access to a real-time dashboard that shows delivery status, engagement insights, and performance metrics. Add QR codes, custom URLs, or coupon codes to measure conversions, page visits, and other user actions directly linked to your mailer.


Oppizi specialises in postcards. You can choose from standard or oversized formats, depending on your budget and campaign objectives. Postcards are cost-effective, eye-catching, and ideal for delivering your message quickly and clearly.


Yes. Oppizi supports personalised direct mail, allowing you to tailor content with customer names, offers, or location-based messaging. Personalised mail tends to have higher open and conversion rates, helping you make a more meaningful connection with your audience.

Yes, there is a minimum to ensure cost-effectiveness and logistics feasibility. Minimum quantities vary based on the type of campaign (e.g., targeted mail vs. Every Door Direct Mail), but typically start around 200 mailers. For exact minimums, our team can provide tailored guidance based on your goals and audience.