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Eataly drives 1,700+ offer redemptions via offline campaigns to support Paris market opening
Distribution de dépliants
Taux de conversion
Le défi
Eataly, the global destination for authentic Italian food, opened its new Parisian street market, La Piazzetta, in December 2020. The launch was meant to benefit from a new metro station directly at its entrance, but COVID-related delays left the market without its expected foot traffic.
Eataly needed a new way to draw people in—boosting awareness, attracting first-time shoppers, and ensuring ROI during a challenging launch period.
They had the following objectives:
- Drive foot traffic to the new Paris street market
- Convert local residents and passers-by into paying customers
- Test flyering as a new acquisition channel
- Ensure campaigns remained ROI-positive and measurable
Notre solution
Campagne H2H
Oppizi ran targeted two-week flyer sprints (2020–2022), distributing within 500m of the market to reach nearby shoppers and commuters. Each flyer carried a discount offer, directly incentivizing visits to Eataly.
Hyper-local distribution allowed Eataly to reach locals and convert them with a relevant, time-sensitive promotion. Short bursts ensured spend was controlled while maximizing urgency.
Le résultat
The campaigns proved flyer distribution could drive measurable, ROI-positive outcomes:
- 57,596 flyers distributed across multiple activations (2020–2022)
- 1,711 offers redeemed, contributing to a 2.97% average conversion rate across all campaigns
- €8.58 average cost per new customer acquired
- Consistent foot traffic and new customer acquisition despite challenging launch conditions
For Eataly’s grand opening, offline marketing provided both immediate results and a scalable acquisition channel, perfectly complementing digital campaigns.
Eataly's campaign results with Oppizi
Distribution de dépliants
New customers
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Pourquoi cela a fonctionné
Ciblage précis
Campaigns focused within 500m of the market, reaching residents and passers-by most likely to convert.
Real-time optimization
Oppizi’s tracking allowed Eataly to monitor redemptions and adjust campaigns quickly for maximum ROI.
Time-bound activations
Two-week sprints built urgency while keeping campaigns efficient and cost-effective.
