Eataly drives 1,700+ offer redemptions via offline campaigns to support Paris market opening
Looking for delicious Italian food? Then Eataly’s the place to be. Eataly strives to provide a place to eat, shop, and learn about authentic Italian cuisine. After all, good food brings people together! Eataly worked with Oppizi to launch a customer acquisition and brand awareness campaign within 500m of their new Parisian Street Market.
Flyers distributed
Conversion rate
Offer redemptions
Launching a new market under tough conditions
Eataly, the global destination for authentic Italian food, opened its new Parisian street market, La Piazzetta , in December 2020. The launch was meant to benefit from a new metro station directly at its entrance, but COVID-related delays left the market without its expected foot traffic.
Eataly needed a new way to draw people in—boosting awareness, attracting first-time shoppers, and ensuring ROI during a challenging launch period.
- 01Drive foot traffic to the new Paris street market
- 02Convert local residents and passers-by into paying customers
- 03Test flyering as a new acquisition channel
- 04Ensure campaigns remained ROI-positive and measurable
- Target geographyParis, France
Hand to hand (H2H)
Strategy
Oppizi ran targeted two-week flyer sprints (2020–2022), distributing within 500m of the market to reach nearby shoppers and commuters. Each flyer carried a discount offer, directly incentivizing visits to Eataly.
Why it was chosen
Hyper-local distribution allowed Eataly to reach locals and convert them with a relevant, time-sensitive promotion. Short bursts ensured spend was controlled while maximizing urgency.
The campaigns proved flyer distribution could drive measurable, ROI-positive outcomes:
Flyers distributed
Offers redeemed
Cost per customer
57,596 flyers distributed across multiple activations (2020–2022)
1,711 offers redeemed, contributing to a 2.97% average conversion rate across all campaigns
€8.58 average cost per new customer acquired
Consistent foot traffic and new customer acquisition despite challenging launch conditions
Why it worked
Precision targeting
Campaigns focused within 500m of the market, reaching residents and passers-by most likely to convert.
Real-time optimization
Oppizi’s tracking allowed Eataly to monitor redemptions and adjust campaigns quickly for maximum ROI.
Time-bound activations
Two-week sprints built urgency while keeping campaigns efficient and cost-effective.
Immediate results and a scalable channel
For Eataly's Paris grand opening, 57,596 flyers across 2020–2022 drove 1,711 redemptions at a 2.97% conversion rate and €8.58 per new customer — immediate results plus a scalable channel.
For Eataly's grand opening, offline delivered immediate results and a scalable acquisition channel.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.