How Uber Eats acquired 2M customers across 10+ countries via offline marketing

100M

Flyers distributed

Average conversion rate

Industry:

Food delivery

Campaign type:

Hand to hand & Door to Door

The challenge

As one of the world’s leading food delivery platforms, Uber Eats had already built strong brand recognition through its app ecosystem and global restaurant partnerships. But recognition alone wasn’t enough. Growth depended on consistently converting new users into active customers.

In the hyper-competitive food delivery space, Uber Eats needed a scalable way to acquire customers beyond digital channels. Rising online ad costs, crowded competition from other delivery apps, and limited cut-through in some local markets made it essential to find a cost-effective, measurable channel to fuel sustained growth.

By partnering with Oppizi, their goals were to:

Rapidly acquire new customers across multiple global markets
Reach high-intent urban audiences at scale, from commuters to households
Complement digital campaigns with trackable offline activations that could prove ROI

Our solution

H2H campaign

Channel:

Hand to hand (H2H)

Strategy:

Oppizi deployed brand ambassadors in high-traffic urban zones near transport hubs, shopping areas to engage potential customers face-to-face. Flyers featured unique QR codes and localized discount offers designed to trigger immediate first orders.

Reasoning:

Flyering allowed Uber Eats to meet high-intent audiences in the moment, creating personal interactions that digital ads couldn’t replicate. This built trust, drove urgency, and delivered immediate redemptions.

D2D campaign

Channel:

Door to door (D2D)

Strategy:

Targeted door-to-door distribution campaigns placed flyers directly into households across residential neighborhoods. Each flyer carried a market-specific offer to encourage both new sign-ups and reactivation of lapsed customers.

Reasoning:

D2D extended campaign reach, tapping into at-home decision-making moments when people were most likely to order food. This ensured broad coverage while maintaining trackable, cost-efficient acquisition.

The result

Over the course of our years-long partnership, Uber Eats and Oppizi have built one of the largest offline acquisition programs in food delivery:

100M+ flyers distributed across 10+ countries
2M+ customer signups, with conversion consistently above 2%
Validated offline as a scalable, ROI-positive acquisition channel

For Uber Eats, offline marketing has evolved beyond a top-of-funnel tool. It’s now a global performance channel: targeted, measurable, and a powerful complement to digital campaigns.

“At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.”

Valerie Voloboy

Operations Manager at Uber Eats

Uber Eats' campaign results with Oppizi

100M

Flyers distributed

New customer sign-ups

Want to see these results for yourself?

Why it worked

Massive reach

Distribution in 10+ countries ensured broad, diverse, and demographically relevant audience coverage, helping accelerate new city launches.

Live tracking

Real-time dashboards tracked redemptions, performance metrics, and optimized ROI campaigns at scale.

Market-tailored offers

Timely, localized promotions delivered at key decision-making moments boosted engagement and redemption rates.

How Uber Eats acquired 2M customers across 10+ countries via offline marketing

The challenge