How Uber Eats acquired 2M customers across 10+ countries via offline marketing
Uber Eats – thanks to their groundbreaking technology – arrange the logistics of hundreds of thousands of restaurants across 6,000 cities in 45 countries. Launched by Uber in 2014, Uber Eats is one of the leading food delivery platforms worldwide. Uber Eats worked with Oppizi to drive client acquisition and brand awareness in Australia, New Zealand, the U.K., and France.
Flyers distributed
Conversion rate
New sign-ups
Scaling acquisition across 10+ markets
As one of the world’s leading food delivery platforms, Uber Eats had already built strong brand recognition through its app ecosystem and global restaurant partnerships. But recognition alone wasn’t enough. Growth depended on consistently converting new users into active customers.
In the hyper-competitive food delivery space, Uber Eats needed a scalable way to acquire customers beyond digital channels. Rising online ad costs, crowded competition from other delivery apps, and limited cut-through in some local markets made it essential to find a cost-effective, measurable channel to fuel sustained growth.
- 01Rapidly acquire new customers across multiple global markets
- 02Reach high-intent urban audiences at scale, from commuters to households
- 03Complement digital campaigns with trackable offline activations that could prove ROI
- Target geography10+ countries worldwide
Hand to hand (H2H)
Strategy
Oppizi deployed brand ambassadors in high-traffic urban zones near transport hubs, shopping areas to engage potential customers face-to-face. Flyers featured unique QR codes and localized discount offers designed to trigger immediate first orders.
Why it was chosen
Flyering allowed Uber Eats to meet high-intent audiences in the moment, creating personal interactions that digital ads couldn’t replicate. This built trust, drove urgency, and delivered immediate redemptions.
Over the course of our years-long partnership, Uber Eats and Oppizi have built one of the largest offline acquisition programs in food delivery:
Flyers distributed
New sign-ups
Countries
100M+ flyers distributed across 10+ countries
2M+ customer signups , with conversion consistently above 2%
Validated offline as a scalable, ROI-positive acquisition channel
Why it worked
Massive reach
Distribution in 10+ countries ensured broad, diverse, and demographically relevant audience coverage, helping accelerate new city launches.
Live tracking
Real-time dashboards tracked redemptions, performance metrics, and optimized ROI campaigns at scale.
Market-tailored offers
Timely, localized promotions delivered at key decision-making moments boosted engagement and redemption rates.
At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.
Valerie Voloboy
Operations Manager at Uber Eats
Uber Eats
Offline that scales across every market
Across 10+ countries, Oppizi distributed 100M+ flyers for Uber Eats, driving 2M+ sign-ups at a conversion rate consistently above 2% — proving offline can scale globally as a measurable acquisition channel.
Offline marketing scaled across 10+ markets as a measurable, ROI-positive acquisition channel.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.