BCHEF gains more than 500 new customers with 8 multi-city flyering campaigns
A French fast-casual chain with 60+ locations needed a performance-grade offline strategy to launch new restaurants in competitive urban neighborhoods.
Orders
Conversion rate
Scan rate
Opening in competitive neighborhoods — and making it count
BCHEF, a French fast-casual restaurant chain with 60+ locations, was opening new locations in Lille and Paris. Each launch came with the same challenge: filling seats fast and making a strong first impression in competitive neighborhoods.
With these campaigns, BCHEF sought to:
BCHEF needed a solution that went beyond traditional offline tactics; something measurable, targeted, and effective at street level.
- 01Drive foot traffic during grand opening weeks
- 02Build awareness in local communities beyond digital ads
- 03Reach the right people in the right places, with offers compelling enough to convert
- Target geographyHigh-traffic zones near each new restaurant
A two-pronged offline activation strategy
Oppizi deployed a dual-channel approach combining street-level engagement with residential coverage so every nearby resident heard about the opening.
Hand to Hand (H2H)
Street-Level Direct Engagement
Strategy
Oppizi conducted targeted flyer distributions in high-traffic areas near each new restaurant. Brand ambassadors engaged passers-by on site, handing out flyers with promotional offers. Each flyer featured an exclusive and trackable promotional offer, linking offline distribution to a measurable action such as a redemption. It is this connection that enabled BCHEF to track redemptions in real time and treat offline as a performance channel, not just as a brand awareness lever.
Why it was chosen
Hand-to-hand distribution enabled BCHEF to engage the community directly, build awareness quickly, and generate immediate action. For restaurants, this timing is hard to match with digital advertising: a flyer reaches people nearby exactly when they're hungry or planning their next outing, turning street-level awareness into an immediate visit. This made hand-to-hand distribution a natural choice for filling tables quickly and making a strong first impression during BCHEF's opening weeks.
8 campaigns. 10 cities. Measurable impact.
Through 8 campaigns conducted in 10 cities to support restaurant openings and drive local development, Oppizi helped BCHEF generate more than 500 new customers. These customers came directly to the restaurant to take advantage of the promotional offer on the flyers, demonstrating flyering's ability to generate qualified and measurable foot traffic to points of sale.
Orders
Generated across 8 campaigns
Conversion rate
Flyer to order tracked
Scan rate
Across 10 cities
Drove an immediate surge in in-store engagement and foot traffic during grand openings
Proved offline activation to be both cost-effective and scalable, making it an ideal solution for time-sensitive restaurant launches
Why it worked
Three interconnected factors turned a traditional flyering exercise into a performance-grade marketing channel with a measurable ROI.
Real-time performance tracking
BCHEF monitored campaign metrics via Oppizi’s platform, enabling adjustments and measurable ROI.
Targeted local reach
Flyers were distributed in high-traffic zones near each restaurant, reaching the right audience at the right time.
Face-to-face engagement
Brand ambassadors created trust and excitement, encouraging immediate action and in-store visits.
The numbers speak for themselves — BCHEF's grand opening campaign proved offline marketing can be every bit as measurable as our digital channels.
Marie Hauet
Marketing & Communication Manager
BCHEF
Offline marketing as a performance channel
For BCHEF, offline marketing has thus become a true local acquisition lever, complementary to digital campaigns, enabling effective support for restaurant openings and the development of new areas.
Offline marketing became a performance channel — trackable, targeted, and tied directly to new customers.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.