BCHEF gains 300+ new customers in 2 weeks with multi-city flyering campaign
A French fast-casual chain with 60+ locations needed a performance-grade offline strategy to launch new restaurants in competitive urban neighborhoods.
Flyers Distributed
Conversion Rate
New Customers
Opening in competitive neighborhoods — and making it count
BCHEF faced the classic new-location problem: a grand opening only works if local people actually walk through the door in the first two weeks. In dense, competitive Paris and Lille neighborhoods, digital ads alone weren't moving foot traffic fast enough.
They needed a solution that was measurable, targeted to the streets around each restaurant, and able to prove ROI down to the individual redeemed offer.
- 01Maximize walk-ins during grand opening week in Paris
- 02Reach local residents via door-to-door neighborhood coverage
- 03Create measurable ROI with trackable redemption offers
- 04Activate in-store engagement with brand ambassadors
- Target geographyHigh-traffic zones near each new restaurant
A two-pronged offline activation strategy
Oppizi deployed a dual-channel approach combining street-level engagement with residential coverage so every nearby resident heard about the opening.
Hand to Hand (H2H)
Street-Level Direct Engagement
Strategy
Brand ambassadors distributed flyers in high-traffic zones around each restaurant, engaging passers-by face to face during peak lunch and dinner hours.
Why it was chosen
Direct community engagement creates awareness quickly and puts a friendly face to a brand-new location.
Two weeks. Two cities. Measurable impact.
The numbers speak for themselves — BCHEF's grand opening campaign turned offline flyering into a trackable acquisition channel.
Flyers Distributed
Across Paris & Lille combined
Conversion Rate
Flyer to new customer tracked
New Customers
Generated in the opening period
Nearly 50% redeemed the offer within the first week
Immediate surge in in-store engagement across both cities
70,000+ total flyers distributed across all BCHEF activations
Why it worked
Three interconnected factors turned a traditional flyering exercise into a performance-grade marketing channel with a measurable ROI.
Real-time performance tracking
Trackable redemption codes meant every flyer-driven customer could be attributed and the campaign optimized on the fly.
Targeted local reach
Distribution was concentrated in the exact streets and households most likely to become regulars of each new restaurant.
Face-to-face engagement
Real-world interactions create focus and presence that digital impressions simply can't match at a grand opening.
The numbers speak for themselves — BCHEF's grand opening campaign proved offline marketing can be every bit as measurable as our digital channels.
Marie Hauet
Marketing & Communication Manager
BCHEF
Offline marketing as a performance channel
For BCHEF, this campaign demonstrated that offline marketing, executed and measured properly, drives real customers through the door — and does it with ROI you can prove.
Offline marketing became a performance channel — trackable, targeted, and tied directly to new customers.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.