FREE NOW secures 1,268 new customer sign-ups in 3 weeks via Paris flyer campaign
Operating in over 100 European cities, it’s safe to say that FREE NOW is Europe’s number one mobility app. FREE NOW is a joint venture between BMW and Daimler Mobility and they are on a journey to make urban mobility better for everyone! FREE NOW worked with Oppizi to achieve their customer acquisition and brand awareness goals through flyer distribution.
Flyers distributed
Conversion rate
New sign-ups
Standing out in a competitive ride-hail market
Operating in over 100 European cities, FREE NOW is one of Europe’s leading mobility apps, born from a joint venture between BMW and Daimler Mobility. Entering the French market meant facing tough competition from other ride-hailing brands.
FREE NOW wanted a channel that went beyond digital ads—one that could directly reach potential riders in busy urban areas, reinforce their 360° marketing plan, and deliver measurable customer acquisition at scale.
- 01Build brand awareness in crowded urban markets
- 02Acquire new riders at launch and beyond
- 03Deliver a consistent offline presence across multiple French cities
- 04Track and optimize campaigns in real time
- Target geographyParis, France
Hand to hand (H2H)
Strategy
FREE NOW worked with Oppizi to activate targeted flyer distributions in high-traffic zones across France. Brand ambassadors delivered flyers face-to-face in key areas aimed to catch people most likely to use ride-hailing services.
Why it was chosen
Hand-to-hand flyering created trust through personal interaction and ensured FREE NOW’s offers reached potential riders in the moments they were most likely to convert. Flyers were tracked and coded for attribution, making results transparent and measurable.
Powered by Oppizi, FREE NOW’s offline campaigns delivered measurable customer growth and brand visibility across France.
Flyers distributed
New sign-ups
Conversion rate
In Paris (June 2022), a single campaign distributed 50,645 flyers, generating 1,268 new sign-ups —a 2.51% conversion rate.
Over 4 years, Oppizi distributed 434,000+ flyers across 6 French cities for FREE NOW, consistently boosting awareness and customer acquisition.
Real-time tracking allowed FREE NOW to monitor performance, attribute sign-ups, and make data-driven decisions.
Why it worked
Strategic urban targeting
Distributions took place in transport hubs, business districts, and nightlife areas—reaching riders at the right place and time.
End-to-end execution
From brand ambassadors to reprints, Oppizi managed the entire process, enabling FREE NOW to stay focused on growth while ensuring flawless campaign delivery.
Data-driven tracking
Each flyer campaign was monitored in real time through Oppizi’s platform, giving FREE NOW clear insights into sign-ups and ROI.
Offline as a performance channel
A single Paris campaign distributed 50,645 flyers for 1,268 new sign-ups (2.51%). Over four years, Oppizi distributed 434,000+ flyers across six French cities for FREE NOW.
For FREE NOW, offline marketing became a performance channel — sign-ups, ROI, and long-term growth.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.