Getaround drives 3,000 new riders and reduces CPA by 70% with flyer campaigns
For over a decade Getaround has been a frontrunner in the car sharing world, carving out a name for itself thanks to its quality and devotion to customer service. Previously known as Drivy, the application has simplified transportation services. Getaround combined online marketing with Oppizi’s offline services to increase customer acquisition.
Flyers distributed
Lower CPA
New riders
Testing flyers as a growth channel across Europe
Getaround, formerly known as Drivy, has been a pioneer in the car-sharing space for over a decade, with a mission to simplify urban mobility through convenient, affordable, and sustainable transport. As online advertising costs continued to rise, Getaround needed a scalable way to acquire new riders at a lower cost.
They partnered with Oppizi to:
The goal was to drive measurable conversions while keeping CPA under control. With offline marketing largely untapped, Getaround wanted to test whether flyers could deliver growth across key European markets.
- 01Lower cost per acquisition vs. digital channels
- 02Drive first-time rider sign-ups in high-intent locations
- 03Test offline activations as a scalable acquisition channel
- Target geographyUnited Kingdom
Hand to hand (H2H)
Strategy
Oppizi launched highly targeted flyering campaigns in London. Flyers were distributed hand-to-hand in high-traffic areas and through door-to-door activations on parked cars—placing the offer directly where the need for mobility was strongest.
Why it was chosen
This approach maximized visibility among urban commuters and car owners while keeping acquisition costs low. Real-time tracking allowed Getaround to measure sign-ups instantly and adapt campaigns for better ROI.
In just 2 months, Getaround proved that offline activations can deliver measurable growth while slashing acquisition costs.
Flyers distributed
First-time riders
CPA reduction
277,000 flyers distributed in the UK generated 3,000+ new first-time riders
Getaround saw a 70% reduction in cost per acquisition compared to digital channels
Why it worked
Precision targeting
Flyers were placed directly into the hands of high-intent urban audiences, from daily commuters to car owners, in strategically chosen acquisition zones.
Innovative flyering strategies
Door hangers placed on parked cars ensured stronger contextual relevance and higher visibility.
Scalable execution
Campaigns successfully expanded across three countries while maintaining efficiency and strong ROI.
With flyering campaigns, Oppizi has sliced Getaround’s offline CPA by 70%.
Mathilde Robelin
Head of Marketing at Getaround
Getaround
Offline as a complement to digital growth
By distributing 277,000 trackable flyers across the UK, Getaround acquired 3,000+ first-time riders and cut its offline cost per acquisition by 70% versus digital.
Flyering campaigns sliced Getaround's offline CPA by 70% while driving thousands of new riders.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
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