How Jimmy Brings gained 1,600 new customers via door drop flyering campaigns
Jimmy Brings is your new best friend. The brand can deliver wine, beer, spirits, and more to your door in 30 minutes, and they will arrive cold and ready to drink. That’s right, Jimmy Brings delivers all your favorite alcoholic drinks in record time! Jimmy Brings smashed its brand awareness and customer acquisition goals through efficient, transparent, and trackable offline marketing.
Flyers distributed
Brand awareness lift
New customers
Driving demand on the streets that matter
Jimmy Brings, Australia’s leading on-demand alcohol delivery service, wanted to accelerate customer acquisition in key urban areas. Competing in a fast-moving, highly competitive market, they needed a direct and measurable way to reach potential customers outside of digital channels.
Their campaign goals were to:
Jimmy Brings needed a campaign that would deliver trackable, real-world conversions while boosting brand visibility on the streets where demand was highest.
- 01Drive app downloads & sign-ups in areas where convenience and speed are valued
- 02Increase delivery orders in targeted metro areas
- 03Engage consumers with a compelling offer that encourages them to sign-up
- 04Gain access to detailed performance tracking for better decision-making
- Target geographySydney, Australia
Door to Door (D2D)
Strategy
Jimmy Brings launched its first Oppizi campaign in Sydney, NSW, in July 2020, trialing door-to-door drops. After seeing strong results, the partnership expanded into a nationwide collaboration, distributing branded flyers and magnets across Australia.
Why it was chosen
Door-to-door drops allowed Jimmy Brings to place branded materials directly into the hands of households, building awareness while prompting immediate trial.
The campaign exceeded expectations, driving a 66% lift in brand awareness
Flyers distributed
New customers
Brand awareness lift
875,000 flyers door-dropped nationwide
1,600 new customers acquired
66% lift in brand awareness
Why it worked
Precision targeting
Distribution zones were selected using proximity and demographic data to reach the most relevant audiences.
Measurable performance
Oppizi’s campaign dashboard allowed Jimmy Brings to track CVR, engagement rate, CPS, and GPS data in real time.
Nationwide scalability
After a successful test in Sydney, the campaign expanded across Australia with ease.
Working with Oppizi has allowed Jimmy Brings to continue reaching new audiences at scale. The tracking of the distributors is second to none. Their user-friendly interface allows us the control to deep-dive into results and offers superb transparency, giving more time back to our lean internal team.
Jamie Gagliardi
Head of Marketing at Jimmy Brings
Jimmy Brings
Door drops that drive measurable demand
Through nationwide door-drop flyering, Jimmy Brings gained 1,600 new customers and lifted brand awareness 66% — with full transparency into results for a lean internal team.
Door-drop flyering reached new audiences nationwide with measurable results and total transparency.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.