How Spaceship achieved 829 sign-ups in 6 weeks with hand-to-hand flyering
Spaceship is a tech-focused superannuation fund in Australia. The company, which was founded in 2016, provides a trustworthy investment platform to over 200,000 Australians through an app and website. Oppizi worked with Spaceship to support the launch of a brand new fintech product.
Flyers distributed
Sign-ups
Weeks
Putting a fintech brand directly in people's hands
Spaceship, one of Australia’s fastest-growing investment platforms, wanted to make a statement in the crowded fintech space. Competing against established financial institutions and a flood of digital ads, Spaceship needed a tangible way to connect with everyday Australians. The challenge was to reach people in their daily routines, spark curiosity about investing, and drive app sign-ups with a clear, compelling message.
The goals were clear:
Spaceship needed a strategy that would bring its message directly into people’s hands—literally.
- 01Increase brand awareness and visibility in competitive urban markets
- 02Drive measurable new user sign-ups
- 03Educate potential customers with a simple, engaging offline touchpoint
- 04Support digital campaigns with targeted, real-world activations
- Target geographyAustralia
Hand to hand (H2H)
Strategy
Brand ambassadors distributed flyers in high-footfall areas such as business districts and transport hubs, ensuring the message reached professionals and commuters likely to be interested in investing.
Why it was chosen
Face-to-face engagement created trust and immediacy, while the flyer’s clear call to action made it easy for potential customers to take the next step and sign up.
The campaigns delivered 829 sign-ups in just 6 weeks
Flyers distributed
Sign-ups
Flyers over 2 years
176,000 flyers distributed in a single 6-week campaign
829 new sign-ups driven directly by flyering
420,000+ flyers distributed over two years
Why it worked
Everyday touchpoints
Flyers reached commuters and professionals during daily routines, in moments when people were most receptive to quick, actionable information.
Live tracking
Spaceship had full visibility into campaign performance through Oppizi’s platform, allowing them to measure ROI with confidence.
Offline + online synergy
Flyering supported Spaceship’s digital marketing, reinforcing brand visibility across multiple touchpoints and guiding prospects smoothly to online sign-up.
Offline acquisition for a digital-first fintech
Even in fintech, where digital dominates, Spaceship drove 829 sign-ups from a single 6-week campaign — part of 420,000+ flyers over two years — in a cost-effective, measurable way.
Even in fintech, offline channels directly drove customer acquisition — cost-effectively and measurably.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
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