Agent-led campaign planning
Agents draft the run for you: which suburbs, what volume and what it should cost to hit your CPA, then rework it as results come back.
The Offline Marketing OS
Offline marketing built for New Zealand
now runs on AI agents
Direct mail, Unaddressed Mail, flyering and Out of Home, briefed in one workspace and tracked suburb by suburb, so you can see what offline actually returned in New Zealand.
TRUSTED BY GROWTH TEAMS AT
Offline marketing that pays its way in New Zealand
measured, not assumed
16M+
Flyers distributed
with Oppizi across New Zealand
12.4
Years
of offline marketing excellence
12+
Countries
serviced globally
The agentic marketing platform that turns offline into a channel you can forecast
Targeting that respects the map
Choose the meshblocks, streets and letterboxes worth reaching off your own customer file plus street-level demographics, so even a small drop lands on the right doors.
A dashboard that keeps up
Response and cost per acquisition update mid-run, so you can redirect tomorrow's route instead of reading about it afterwards.
Creative built in
Work from templates that already convert, let the AI audit flag problems pre-press, and keep artwork on brand across every channel.
offline, held to performance standards
The channels
Direct Mail
Addressed mail to the customers in your own file, personalised piece by piece, posted through NZ Post and tracked to the conversion.
Unaddressed Mail
Every letterbox in the suburbs you pick, residential or business, through NZ Post — coverage without a mailing list.
Hand-to-Hand Flyering
Brand Ambassadors handing your flyer to the right people where they already gather, across Auckland, Wellington and Christchurch.
Letterbox Drops
Flyers delivered street by street to the letterboxes you target, GPS-tracked and reported in Oppizi OS.
Out of Home
Billboards, street posters, shelters and screens across the three main centres, booked through our media owner network and planned beside your flyering and mail.
Oppizi OS
One platform for planning, running and measuring every offline campaign you launch in New Zealand.
Run every campaign from one screen
Brief every channel in the same workspace and watch spend, revenue and CPA move against your target while distribution is still under way.
Design creative with AI on hand
Build artwork in our design tool, get channel-specific AI audits, generate trackable QR codes and send it straight to print.
Your data in, your numbers back
Push audiences out and pull campaign results back over a secure SFTP data feed, so offline conversions sit beside your paid numbers in the reporting you already read.
Offline, measured
Plan, launch and track New Zealand campaigns with precision
- Campaign plans and targeting recommendations from AI agents
- Audience targeting built on household data and foot traffic
- Live tracking across distribution, QR scans and conversions
- One dashboard for every offline channel you run
- A secure SFTP data feed into the stack you already use
Built for every stage of growth
From a single-suburb test in Auckland to a coordinated push across all three main centres, the same infrastructure carries both.
Enterprise
Coordinated programmes across Auckland, Christchurch and Wellington for brands with hard acquisition targets, plus the reporting to show which suburbs carried the result.
Small and medium-sized business
Get a first campaign out the door without a big team behind it. Agents handle the plan and the print logistics; you approve the artwork and watch the numbers.
Results you can see on the street
FAQ
Offline marketing in New Zealand: your questions
The questions New Zealand marketers ask before putting offline spend on the same scorecard as paid media.
Oppizi makes offline marketing behave like a performance channel, with AI agents doing the planning. New Zealand teams brief direct mail, Unaddressed Mail, flyering and Out of Home in it, target down to the suburb, and report conversions and cost per acquisition the way they would for paid media. Uber Eats, TikTok and HelloFresh acquire customers offline through it.
Four. Addressed direct mail to your own customer lists; Unaddressed Mail through NZ Post to every letterbox in an area you pick, residential or business; flyering, either hand-to-hand where crowds already gather or letterbox drop along residential streets; and Out of Home, booked through our New Zealand media owner network. Each one is briefed, run and reported inside Oppizi OS.
Growth teams that need offline held to the same bar as paid media: real targeting, attribution and a return you can point at. In New Zealand that runs from a national brand coordinating Auckland, Christchurch and Wellington to a single operator trialling a handful of suburbs. Delivery and mobility apps, retail and ecommerce, hospitality and quick-service restaurants, and property are the most common sectors here.
New Zealand campaigns on Oppizi have distributed more than 16 million flyers here. Worldwide, cold direct mail returns 2.1 times its cost in revenue, per the JICMAIL Response Rate Tracker, and physical mail drives 70% higher brand recall than digital media, per the Canada Post neuromarketing study.
An agency sells you the delivery; Oppizi gives you the software the delivery runs on. Agents propose targeting against audience data, distribution is tracked as it happens, and you approve and monitor the whole thing yourself instead of emailing a vendor for a status update. The same platform runs campaigns in 14 markets when you take the programme offshore.
Flyering runs in Auckland, Christchurch and Wellington, with brand ambassadors on the ground in each. Direct mail and Unaddressed Mail reach any addressable letterbox nationwide. Oppizi also operates in Australia, the United States, the United Kingdom, Canada, France, Belgium, the Netherlands, Germany, Spain, Portugal, Poland, Brazil and Argentina, so a New Zealand campaign and an offshore one run from the same dashboard.
Trackable QR codes, one-off promo codes, dedicated landing pages and matched-back CRM records. Oppizi OS reports delivery status, scan rates, conversions and CPA as they arrive, and a holdout group sits alongside each test so you can separate incremental lift from what would have happened anyway.
Yes. Audiences and campaign results move over a secure SFTP data feed, so you can send target lists out of your own systems and pull offline conversions back into the dashboards and models you already use. Our team sets the feed up with you during onboarding.
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The offline marketing platform for New Zealand growth teams
From one Auckland suburb to a coordinated run across all three main centres, the targeting, the execution and the numbers all come from the same place.