Every Door Direct Mail (EDDM) is an affordable and effective offline marketing strategy that helps businesses reach potential customers in specific geographic areas. By leveraging the U.S. Postal Service’s EDDM program, businesses can deliver printed marketing materials directly
Every Door Direct Mail (EDDM) is an affordable and effective offline marketing strategy that helps businesses reach potential customers in specific geographic areas. By leveraging the U.S. Postal Service’s EDDM program, businesses can deliver printed marketing materials directly to mailboxes without needing a mailing list.
With 62% of millennials who report reading advertising mail rather than discarding it without reading, the potential for engagement through EDDM is significant. Printing plays a pivotal role in the success of any EDDM campaign, and understanding the options available can make a substantial difference in achieving your marketing goals.
What is EDDM printing?
EDDM printing refers to the process of creating high-quality marketing materials specifically designed for the EDDM program. These materials can include postcards, flyers, brochures, and menus. The purpose of Every Door Direct Mail printing is to ensure that your marketing message is visually appealing, adheres to postal regulations, and effectively communicates with your target audience.
Unlike traditional direct mailing campaigns, EDDM allows businesses to bypass the need for specific recipient addresses, making it an ideal choice for local promotions and community outreach.
Formats suitable for EDDM
When planning your EDDM campaign, choosing the right format is critical. Here are some popular EDDM printing options:
EDDM postcard printing
Postcards are one of the most popular formats for EDDM campaigns due to their simplicity and cost-effectiveness. According to USPS, 66% of US-based marketers used postcards most often in their EDDM campaigns.
Standard sizes like 6.5”x9” and larger options like 8.5”x11” provide ample space for bold visuals and compelling copy.
EDDM flyer printing
Flyers are versatile and ideal for showcasing detailed information about your products or services. Platforms like Oppizi can be used to design flyers and distribute them seamlessly, ensuring a professional and efficient campaign.
Common sizes include 8.5”x11”, 9”x12”, and 11”x17”.
Brochures and menus
Businesses such as restaurants and service providers can benefit from folded brochures or menus, which offer more space for detailed descriptions and promotions.
Custom formats
Custom-sized prints or die-cut designs can make your mailers stand out. While these might involve additional costs, they can significantly enhance the impact of your campaign.
The role of printing in EDDM campaigns
High-quality printing is crucial in creating materials that grab attention and convey professionalism. Here are some factors to consider:
Visual appeal
Vibrant colors, sharp images, and clean layouts are essential for capturing the recipient’s attention.
Paper quality
Choose durable paper stock to ensure a premium feel and to build trust with your customers.
Design elements
Incorporate clear calls-to-action, your business’s contact information, and visually engaging graphics to drive responses.
Compliance with USPS guidelines
Ensure your designs adhere to EDDM size and formatting requirements to avoid delays or rejections.
Cost considerations for EDDM printing
The costs of EDDM printing can vary based on factors such as the type of material, quantity, and additional services like design or mailing. Here are some key points to consider:
Printing options
Offset printing is ideal for large runs, while digital printing offers flexibility for smaller quantities or quick turnarounds.
Add-ons
Features like UV coating, embossing, or custom die-cuts can enhance the visual appeal of your mailer but may increase costs.
Bundled services
Companies like Oppizi offer EDDM printing and mailing as a package, streamlining the process and saving you time and money.
Choosing the right printer for your EDDM campaign
Selecting the right printer can make or break your EDDM campaign. Here are some tips:
- Experience with EDDM: Choose a printer familiar with USPS EDDM requirements to avoid costly mistakes.
- Quality samples: Request samples of previous work to evaluate the quality of their printing.
- Pricing transparency: Look for a provider that offers clear pricing and no hidden fees.
- Customer support: A reliable printer should offer assistance with design, formatting, and compliance with postal guidelines.
Things to consider when planning your EDDM printing
To ensure your EDDM campaign is successful, keep the following in mind:
- Target audience: Understand your audience’s preferences and tailor your design and messaging accordingly.
- Design and copywriting: Invest in professional design and compelling copy to maximize engagement.
- Timing: Plan your campaign around peak seasons or special events to increase effectiveness.
- Tracking results: Use unique coupon codes, QR codes, or dedicated phone numbers to measure the success of your campaign.
FAQs about EDDM printing
1. How long does it take to complete EDDM printing and mailing?
Printing and mailing times may vary but they typically range from 5 to 10 business days, depending on the printer and complexity of your order.
2. What are the typical EDDM printing prices?
EDDM printing prices depend on the size, quantity, and type of material. For example, postcard printing might cost $0.20–$0.50 per piece for large quantities. Oppizi offers EDDM printing starting at $0.07 per mail piece.
Final thoughts
EDDM is a powerful tool for businesses looking to connect with their local communities. With the right printing options, you can create visually striking and effective mailers that drive results. Whether you’re considering EDDM postcard printing, flyer printing, or exploring custom formats, Oppizi is here to help.Get started today! Set up your EDDM campaign with Oppizi to connect with your local community.
