Are you thinking about starting an Every Door Direct Mail (EDDM) campaign? Before you hit print, it's important to understand the size requirements to make sure your mail gets to the right people without any issues or delays. That's why in this guide, you'll find everything you n
Are you thinking about starting an Every Door Direct Mail (EDDM) campaign? Before you hit print, it's important to understand the size requirements to make sure your mail gets to the right people without any issues or delays.
That's why in this guide, you'll find everything you need about EDDM sizes, including:
- What Every Door Direct Mail is and how it can benefit your business.
- The sizes you can use for your EDDM mailpieces, from standard postcards to larger formats.
- USPS rules on shape, thickness, and mailing details.
- Tips on how to design your mail to grab attention and get better responses.
Discover how to create an EDDM mail piece that meets USPS guidelines and gets real results for your business.
USPS EDDM sizes: A detailed breakdown
The United States Postal Service (USPS) has specific size requirements for Every Door Direct Mail (EDDM) to make sure your mail gets delivered correctly. Choosing the right size can affect your printing costs, how well people see your mail, and how effective your campaign will be.
Popular EDDM postcard sizes
Here are some common postcard sizes for EDDM:
- Small: 4.25″ × 11″
- Bestseller: 6.25″ × 9″
- Medium: 6″ × 10.5″, 6″ × 11″, 6″ × 12″
- Jumbo: 8.5” × 11”
- Oversized: 12” × 15”
Choosing the right EDDM size
Standard & Bestseller Postcards
The most popular sizes for EDDM campaigns are the 4.25″ × 11″ and 6.25″ × 9″. These formats are cost-effective and help businesses save money while still meeting USPS requirements. They are great for getting your message out without breaking the bank.
Medium to large postcards
If you want to include more details or visuals, consider these sizes:
- 6″ × 10.5″
- 6″ × 11″
- 6″ × 12″
These larger postcards give you more space to work with and are perfect for local advertising. They are more visible and can stick around longer, but keep in mind they do cost more to print.
Jumbo & oversized postcards
The largest sizes offer a lot of space but are often folded or bundled with other mail:
- 8.5” × 11”
- 12” × 15”
While these oversized postcards are sure to stand out, they might not be the best choice for every budget. Make sure to consider the higher printing costs and how they will be handled.
By picking the right EDDM postcard size, you can reach more people, save money, and make your marketing efforts more effective.
Why EDDM sizes matter
With Every Door Direct Mail (EDDM), the size of your mailpiece affects your costs and postage rates. Larger pieces usually grab more attention, making them better for marketing.
Small business owners should think carefully about the size of their EDDM mailers to improve their advertising efforts. It's also important to make sure your mailpiece meets the EDDM standards to avoid problems with delivery and postage.
Other EDDM postcard requirements
To ensure your EDDM postcards meet USPS standards, there are a few key requirements you’ll need to follow. From sizing to layout and labeling, getting these details right will help you avoid delays and ensure successful delivery.
Minimum and maximum dimensions accepted by the USPS
It’s important to follow USPS rules for EDDM mailpieces that target customers in a specific area. You need to know the minimum and maximum size limits to get your mail delivered correctly. Using square corners on your mailpieces also helps you stay compliant with the rules.
Here are the size requirements:
- Length: Must be more than 10.5 inches but not more than 15 inches.
- Height: Must be more than 6.125 inches but not more than 12 inches.
Understanding these requirements will help you reach your audience effectively.
Mailer formats and restrictions
The USPS has clear size and shape requirements for EDDM mailpieces. The format you choose affects your postage rates and whether your mail gets delivered. It’s important to know these formats to comply with USPS standards and ensure smooth processing.
For your mailpieces, make sure they are either rectangular or square shaped. This means they should have either four square corners or rounded corners that are not more than 0.125 inches. Triangular or circular shapes are not accepted by the USPS. Following these guidelines will help your mailing campaigns run more smoothly.
Thickness of mailpieces
The USPS has specific thickness requirements for EDDM mailpieces. Following these guidelines helps with mail processing and delivery.
- Minimum thickness: Must be more than 0.25 inches.
- Maximum thickness: Must not be more than 0.75 inches.
Sticking to these thickness standards is important for keeping your mail safe during transit. It also affects how you design and print your mailpieces. By meeting these thickness requirements, you’ll help ensure smooth processing and delivery, which are key for successful direct mail marketing.
Printing and paper thickness
The thickness of your mailpieces depends on a few things. This includes the type of paper you choose, any extras like coupons, and design choices like folded or multi-layered pieces. To qualify as EDDM, your mailpiece must be flat.
The USPS will not accept items that aren't flat. Also, avoid attaching any cards, as this could lead to the need for reprinting. Extra attachments can get stuck in USPS machines and cause problems.
Knowing these factors is important for making mailpieces that follow USPS rules. By keeping these points in mind, you can ensure your mailpieces meet the thickness standards for successful mailing campaigns.
Create stunning EDDM postcards with Oppizi
The Oppizi Ads flyer builder is a fantastic tool for designing Every Door Direct Mail (EDDM) postcards. It makes creating postcards easy by offering built-in formats that follow USPS EDDM rules. With this tool, you can save time and make sure your postcards meet postal guidelines.
Customizable design options
With the Oppizi Ads flyer builder, you can add all sorts of design elements like text, images, shapes, QR codes, and more. This lets you create eye-catching postcards that grab your audience’s attention.
User-friendly features
The easy-to-use interface of the Oppizi Ads flyer builder helps businesses make high-quality postcards quickly. Whether you’re promoting a new product, advertising a special event, or starting a marketing campaign, this tool makes it simple to reach your goals.
Use the Oppizi Ads flyer builder to design impressive EDDM postcards that will stand out in your audience's mailbox.
Frequently Asked Questions (FAQs) about EDDM sizes
What are standard EDDM sizes?
Standard sizes for Every Door Direct Mail (EDDM) include:
- Small: 4.25″ × 11″
- Bestseller: 6.25″ × 9″
- Medium: 6″ × 10.5″, 6″ × 11″, 6″ × 12″
- Jumbo: 8.5″ × 11″
- Oversized: 12″ × 15″
These sizes are popular because they follow USPS rules and help boost your marketing impact.
Can EDDM be 6x9?
Yes! A 6″ × 9″ postcard is a standard size for EDDM. Many businesses like this size because it grabs attention while meeting USPS requirements.
Can a 5x7 be EDDM?
No, a 5″ × 7″ postcard doesn't qualify for EDDM. It’s too small according to USPS rules. To be eligible, your mailpiece must be taller than 6.125 inches and longer than 10.5 inches.
What is the largest EDDM?
The largest size for Every Door Direct Mail is 12″ × 15″. This oversized option is great for making a big impact but does come with higher printing costs.
What if my EDDM design does not meet the size requirements?
If your EDDM design doesn’t meet the size requirements, USPS will reject it. To avoid delays and extra costs, make sure your mailpiece fits the size rules. Using tools like the Oppizi Ads flyer builder can help you create designs that comply easily.
Conclusion
Understanding the size requirements for Every Door Direct Mail (EDDM) is key to a successful mailing campaign. The shape and thickness of your mailpiece are important for following USPS guidelines. When you stick to these rules, your mail is more likely to reach the right people without delays.
Using EDDM for advertising can really boost your marketing efforts. It helps you target specific areas and reach more people, making it a smart choice for promoting your business.
Want more people to notice your brand? Launch an Oppizi campaign in minutes and put your message directly into their hands. Try it today.
