Summary
- Oppizi Ads has been rebuilt from the ground up and renamed Oppizi OS.
- The Oppizi OS redesign brings new navigation, campaign builders standardized across every channel, a new checkout, a new billing section, local-language support in English, French, and Spanish, and a new headless foundation.
- Copilot, the in-platform assistant, is rolling out to self-serve US users this week.
- Brands on Oppizi see a 161% median ROI and a 4.4% average response rate.
If you run growth, you know the feeling. CAC keeps creeping up, the feed keeps getting more crowded, and every new digital channel starts to look like the last one. Offline is the exception, when it runs on real infrastructure. A food delivery giant used that infrastructure to acquire more than 2 million new customers.
That infrastructure just got a serious upgrade. Earlier this month we rebuilt Oppizi Ads from the ground up and gave it a new name. This post is a guided tour of what changed, how a campaign now moves from blank canvas to live results, and where Copilot fits in along the way. It is part of our summer of releases, with more on the way.
What is the Oppizi OS redesign?
The Oppizi OS redesign is the full rebuild and rename of the platform formerly called Oppizi Ads. Every layer changed. The navigation is rebuilt around a new menu, the campaign builders are now standardized across every channel so the flow feels the same whether you are running flyering or direct mail, there is a new checkout and a new billing section that keeps costs and payments in one place, and local-language support now covers English, French, and Spanish. Underneath it all is a new headless foundation that lets the platform work with the agents and apps your team already uses, a story we go deep on later this summer.
The product itself, Oppizi OS, is the agentic marketing platform for offline performance channels: direct mail, hand-to-hand and door-to-door flyering, and inserts. What follows is what the redesign changed at each step.
A short tour: one campaign, from blank canvas to live results
Below we follow one campaign end to end, from picking a channel to reading live results, and go deeper on each feature along the way.
Plan: pick a channel, build an audience
Every campaign starts with a channel. Oppizi OS runs the offline channels that perform:
- Flyering, delivered by the Brand Ambassador network. Hand-to-Hand: Brand Ambassadors hand flyers to people in high foot-traffic streets and venues and Door-to-Door: Flyers into mailboxes or onto doors, targeted by ZIP, radius, or demographics
- Direct Mail, delivered by the local mail service (for example, USPS in the US market). Every Door Direct Mail (EDDM): mail to every house on a chosen postal route, picked by fit score and Addressed Direct Mail: postcards sent to a specific address list, by CSV upload or CRM sync
- Package Inserts, delivered by the partner network: Flyers co-shipped inside partner parcels, matched to your ideal customer
After you select your channels, then comes the audience. In Audience and Variable you build segments and target by ZIP code, custom radius, or demographics like age, household size, and income. EDDM (available in select markets) targets whole routes by fit score, the share of houses that match your audience. Addressed Direct Mail runs off your own list, and lookalike modeling expands from your best customers.
Not sure who to aim at? Copilot can help you think through your ideal customer before you commit a single dollar, so your targeting reflects your business, not a generic industry template.
Launch: design it, then ship it
With your audience set, you design the piece. That happens in Creative Studio, the built-in design tool that comes free with every campaign. From there the platform walks you through a short wizard: Audience, Design, Details, then Submit. Design is free, printing happens within 50 miles of the destination, and the Brand Ambassador network or USPS handles delivery from there.
Creative Studio is where most of the work happens, so it is worth a closer look.
Brand Kit: your brand, applied automatically
Upload your logo, colors, and fonts once. Every template inherits them automatically, with your palette applied across elements, your fonts set consistently, and your logo placed where it belongs. Change the kit later and the update flows to every future flyer, so your brand looks identical on every piece, every campaign.
Smart Variables: personalize thousands of flyers
Variables are smart placeholders, like First Name, City, and Discount, that fill in from your audience data each time a campaign runs. A set of default variables works out of the box. Custom ones, such as Product, Promo Code, and Expiry Date, let you run a unique offer in every city and personalize thousands of flyers without extra effort.
AI Tools: a design score and an attention heatmap
Two AI tools, both free on your first design. Design Audit scores your flyer out of 100 against proven offline marketing principles, then hands back a checklist of fixes ranked by impact. Heatmap Analysis shows where attention lands first and where it dies, backed by more than 10 million real-world offline campaign data inputs, so you can fix the layout before anything goes to print.
Real-time collaboration: your whole team on one canvas
Designers, marketers, and approvers co-edit the same canvas, live, with comment threads sitting right next to the design. Feedback stays in context, there is no version confusion, and a campaign can go from first draft to approved in hours.
Prove: the part offline never had
Offline always worked. It just couldn't prove it. Oppizi is the part that makes it measurable.
Every campaign reports to a real-time dashboard with 14 or more KPIs, against the three or four most offline channels offer. Attribution runs on QR codes, promo codes, personalized URLs, dedicated landing pages, and the USPS Intelligent Mail Barcode, with match-back analysis tying offline distribution to what happens online and in store. Your Meta CPMs went up again. The mailbox didn't, and now you can see exactly what it returned.
"Offline always worked. The hard part was proving it. Oppizi OS closes that gap: every flyer, postcard, and door knock now reports back like a paid digital campaign, with attribution that ties straight to CAC." — Erin Stuckert, CMO and GM US at Oppizi
Copilot: a hand inside the platform
Copilot is the assistant built into Oppizi OS, rolling out to self-serve users in the US this week. It answers questions on channels, targeting, creative, and attribution, and walks you through campaign creation one step at a time. It is grounded in real platform knowledge, so it will not invent a number or promise an ROI it can't stand behind. And when something genuinely needs a person, Copilot hands you to the team with your context already attached, so you never have to repeat yourself.
Built to connect
Oppizi OS plugs into the tools you already run on. Shopify syncs your customer and order data and triggers campaigns on real purchase behavior, from abandoned carts to win-backs. Braze fires direct mail straight from Canvas events like loyalty milestones and lifecycle stages, with no manual sendouts. Brands like HelloFresh, UberEats, Chipotle, and BetterHelp scale offline on the same foundation.
Just the first stop this summer
The redesign is live now, and it is one release in a summer of them. More is on the way.
Plan. Launch. Prove. See what Oppizi OS does across every offline channel, or create an account for free and start a campaign today.
Frequently asked questions
What changed in the Oppizi OS redesign?
The Oppizi OS redesign is a full rebuild of the platform formerly called Oppizi Ads. It adds new navigation with a new menu, campaign builders standardized across every channel, a new checkout, a new billing section, local-language support in English, French, and Spanish, and a new headless foundation that works with the agents and apps your team already uses.
What happened to Oppizi Ads?
Oppizi Ads was rebuilt from the ground up and renamed Oppizi OS in August 2026. It is the same platform lineage, redesigned end to end: same offline channels, same attribution, with new navigation, standardized campaign builders, new checkout and billing, and a new headless foundation underneath.
When did Oppizi OS launch?
Oppizi OS went live in August 2026, as the first release in Oppizi's summer of releases. Copilot, the in-platform assistant, began rolling out to self-serve users in the US the same month. More releases are scheduled through the rest of the summer.
What is Copilot in Oppizi OS?
Copilot is the assistant built into the platform, rolling out now. It answers questions on channels, targeting, creative, and attribution, walks you through building a campaign, and hands you to a human with your context attached when you need one. It is grounded in real platform knowledge, so it will not invent numbers.
Does the redesign change how campaigns are built?
Yes. Campaign builders are now standardized across every channel, so flyering and direct mail follow the same flow: Audience, Design, Details, then Submit. The steps are the same whichever channel you pick, which means learning the builder once instead of once per channel.
What languages does Oppizi OS support?
The redesign added local-language support in English, French, and Spanish. The interface, campaign builders, and billing section all read in the language you choose, so regional teams can run campaigns without switching to English.
