Bolt drives 1,100+ first rides with targeted offline activations in Paris
BOLT, one of Europe’s fastest-growing ride-hailing platforms, was looking to strengthen its presence in France in 2023. Known for affordable, reliable, and eco-friendly urban transportation, BOLT aimed to expand its user base by reaching new audiences beyond the saturated online advertising space. With a strong offer in hand—€15 off the first ride—the brand turned to offline marketing to fuel grow
Flyers distributed
Conversion rate
New riders
Winning new riders in a crowded mobility market
Since 2023, Bolt, one of Europe’s fastest-growing ride-hailing platforms, aimed to strengthen its presence in France. With increasing competition in the urban mobility sector, Bolt needed a direct and measurable way to acquire new customers beyond traditional advertising methods. The challenge was to activate potential users in high-traffic areas and convert their interest into app downloads and rides.
Bolt needed an activation strategy that could effectively reach and engage potential users in key locations, prompting them to take immediate action and download the app.
- 01Drive new user sign-ups and app downloads
- 02Increase ride bookings in targeted urban areas
- 03Engage potential customers with a compelling and immediate call to action
- 04Utilize offline channels to complement digital marketing efforts
- Target geographyParis, France
Hand to hand (H2H)
Strategy
Two flyer activations were launched in September and November 2023. Flyers featured a €15 first-ride discount with a QR code for instant sign-up. Brand ambassadors distributed them in suburban hotspots with heavy foot traffic, directly engaging Bolt’s target audience.
Why it was chosen
Face-to-face engagement helped build immediate trust, while the strong monetary incentive drove rapid conversions. Real-time performance tracking via Oppizi’s platform gave Bolt full visibility into redemptions and CPA.
Across both campaigns, Bolt achieved strong measurable outcomes:
Flyers distributed
New riders acquired
Cost per acquisition
1,100+ new riders acquired from 63,100 flyers distributed
1.8% average conversion rate across both campaigns
€10.36 average cost per acquisition per new rider
Why it worked
Compelling incentive
€15 off the first ride was a clear, high-value offer that lowered the barrier to trying Bolt.
Local precision
Flyers were distributed in suburban areas where commuters had the highest likelihood of ride-hailing needs.
Measurable performance
Bolt tracked redemptions in real time, confirming offline as a reliable acquisition channel.
Offline as a measurable rider-acquisition channel
Across two activations in 2023, Bolt turned €15-off flyers into 1,100+ new riders at a €10.36 cost per acquisition, with full real-time visibility into redemptions. Since the partnership began, Oppizi and Bolt have distributed 80,000+ flyers across France.
A strong incentive plus real-time tracking turned offline flyering into one of Bolt’s most cost-effective acquisition channels.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
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Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.