Flyering

Flyer distribution in Wellington, built around how the city moves

Wellington packs its working population into a few walkable blocks and then sends it home up the hills. We use both: hand-to-hand where the commuter flow is, letterbox rounds where people live, and a live count of every flyer.

$927

for 1,000 flyers delivered in Wellington

300–550

flyers per three-hour distribution mission

Testimonials

We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals).
Léa BelledentMarketing ManagerLéa Belledent
At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.
Valerie VoloboyOperations Manager
Entering Australia as an American company was a challenge for us to localize with both consumers and partners. Oppizi has helped us have feet on the ground. Oppizi has helped us drive both consumer and partner awareness over the years.
Allie MairsGeneral Manager ANZAllie Mairs
How it works

How a Wellington campaign gets off the ground

Six steps from quote to results, with printing, staffing and logistics on our side and a live dashboard on yours. Scroll through the sequence.

Start with a quote request: the offer, the parts of Wellington you want reached, and the metric you are trying to move.

Discovery

A detailed quote and a call with a campaign lead put the plan in writing before any printing is booked.

Onboarding

We choose the CBD pitches and hill-suburb rounds, decide the channel mix, and fix dates, volumes and artwork.

Campaign planning

In-house ambassadors work the Wellington sites and streets on plan, every shift GPS-tracked while it happens.

Campaign execution

Live routes and counts show what is landing, and we move pitches or hours mid-campaign rather than waiting for a post-mortem.

Tracking and optimisation

You finish with 14+ KPIs, per-mission detail and a clear view of which Wellington zones earned the spend.

Results
small city, sharp targeting

High-precision flyer distribution in Wellington

Wellington is dense where it counts. A few central streets carry most of the city's daytime audience, while the hill suburbs need routes that are planned properly. We treat those as two different jobs in the same campaign.

Two audiences, one campaign

Demographic and behavioural data separate the commuter flow along Lambton Quay and the shoppers on Cuba Street from the households up the hills, so each gets the channel and hour that suits it.

The logistics are ours

Print runs, storage, staffing and route sheets are handled here. You define the audience, hand over the artwork, and check in on the dashboard when it suits you.

Proof you can act on

Counts, routes and conversions arrive per mission, so the Wellington pitches and streets worth repeating are clear before the next budget is set.

Get started in minutes

  • Choose central pitches and hill-suburb rounds
  • Supply artwork or design it with our tool
  • Launch a tracked Wellington campaign
  • Watch responses arrive from each zone

Wellington's compact centre means a well-placed campaign can reach a real share of the city in a week.

Built for impact

Why marketing teams run Oppizi OS

An offline channel with the targeting controls, live tracking and reporting of a digital one.

Zone-level control

Campaigns are shaped around your goals, right down to which Wellington streets and suburbs get covered.

Transparent by default

You see the cost breakdown before launch and the delivered result after, with nothing rolled into a vague line item.

Ready when you expand

Start in Wellington and add Auckland, Christchurch or overseas markets on the same platform when the numbers justify it.

GPS on every shift

Distribution is tracked live, with an ambassador map you can open while the campaign is out.

14+ KPIs in one view

Delivery, scans, conversions and cost per acquisition update together, so there is no reporting lag.

Held to the same standard

Tracked delivery and tracked response let flyering be compared with your paid channels directly.

16M+

Flyers distributed in New Zealand

300,000+

Conversions tracked

12+

Countries

serviced globally

Transparent pricing

Flyer distribution costs in Wellington

Pricing follows the campaign: format, volume and whether flyers go hand to hand or into letterboxes. As a benchmark, 1,000 flyers hand-delivered in Wellington starts at $927. Estimate your own campaign below.

Cost of materials

Format, paper weight and finish decide the material cost, with premium stock and larger sizes adding up to about 20%.

Cost of printing

Printing lands between roughly $0.32 and $0.63 per flyer depending on stock and volume, produced by sustainable partners near Wellington.

Cost of distribution

A mission costs around $125 whether it is hand-to-hand or letterbox, runs for three hours and covers 300 to 550 flyers.

Build your estimate

Quantity5,000 flyers
1,000250,000500,000
Request a quote

An estimate is instant and can vary from a quote provided by an Oppizi team member due to service, product, environmental, and other variabilities.

* This is an estimate of what your campaign could cost, not a quote. Final pricing depends on location, timing, seasonality, and other project factors, all of which we take into account when you request a quote with an Oppizi team member.

Case studies

Campaigns that moved real numbers

A complete flyering operation in Wellington

Our targeting technology picks the Wellington pitches and streets where your audience actually is, and our own brand ambassadors cover them, from the waterfront and the central quays to the winding hill suburbs above town.

The service runs wider than distribution. Planning, design, printing, delivery and performance reporting all come from one team, which is why there is a single number to call when something needs changing.

Ready to put your offer into Wellington hands and letterboxes? Build the campaign and follow it mission by mission.

What sets Oppizi apart:

  • Reach when you need it

    Wellington, Auckland and Christchurch on home ground, and campaigns across Australasia, Europe and the Americas when you go further.

  • Audience-first planning

    Wellington campaigns are built zone by zone so the spend follows the audience rather than the map.

  • Creative that fits the channel

    Design tools, templates or your own finished artwork, matched to hand-to-hand or letterbox delivery.

  • Genuine interactions

    Since 2014 Oppizi has created millions of face-to-face moments between brands and their customers.

  • Feedback in real time

    Metrics update as missions complete, so Wellington performance is visible while you can still act on it.

Why a printed flyer still lands

79%

of consumers keep a flyer they are given

48%

of people have responded to a flyer ad

50%

of discount flyers are kept for a week

FAQ

Everything you need to know

Can't find what you're looking for? Our team is happy to help.

Yes, and most customers use it. Design support, printing, planning and delivery come as one service, with printing done by sustainable partners near Wellington.

From $927 for 1,000 flyers handed out. Three missions at about $125 each make up the distribution side, with print between $0.32 and $0.63 a flyer depending on stock.

The central city including Lambton Quay and Cuba Street, the waterfront, and residential rounds in the hill suburbs. You choose the zones by suburb or postcode when the campaign is planned.

Ambassadors are GPS-tracked within the agreed zone, counts update live, and the final report includes photos and field notes as proof of delivery.

Yes. The dashboard shows routes, check-in times and flyers delivered in real time, mission by mission.

A complete report covering flyers delivered, conversions, cost per acquisition and how each Wellington zone performed against the others.

Yes. New Zealand campaigns connect by secure SFTP data feed, so delivery and conversion data reaches your reporting alongside everything else.

Typically a few days after sign-off, with print lead time the limiting factor rather than staffing, since the Wellington team is in-house.

Ambassadors are briefed for high-footfall locations such as Lambton Quay and Cuba Street, where the timing of a shift and the exact pitch decide how many flyers are taken.

Get started

Get your offer onto Wellington streets

Pick the pitches and the suburbs, put something physical in people's hands, and watch each mission report back.