Ask for a quote and tell us who you need to reach in Birmingham. We come back with the areas, volumes, and channel mix that fit the brief.
Leaflet Distribution
Leaflet distribution in Birmingham, tracked round by round
Bullring shoppers, Selly Oak students, Sutton Coldfield families. Oppizi works out which of them are worth your leaflets, then puts a vetted ambassador on the street to deliver them. Every round is GPS-tracked. In the UK we have delivered over 25 million leaflets in 8+ years.
1.3%
conversion for Uber, across 529,000 flyers
Across the Oppizi network
5.5%
conversion for Just Eat, Champions League activation
Paris
2.97%
conversion for Eataly, across 57,596 flyers
Paris
What our clients say
We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals).
At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.
With flyering campaigns, Oppizi has sliced Getaround's offline cost per acquisition by 70%.
How it works
Six steps to a live Birmingham campaign
Quote, plan, distribute, report. We run the operation across the city while you follow it on a live dashboard.
You get a detailed quote and a kickoff call, where we agree timings, print specification, and how the campaign will be judged.
We map your target zones down to the ward and postcode, choose hand-to-hand or door to door, then lock the schedule and the creative.
Vetted brand ambassadors work the streets of Birmingham, with every leaflet GPS-tracked as it is handed over or posted.
Follow ambassadors on route and leaflets delivered as it happens. We move rounds between areas while the campaign is still running.
When the campaign closes you keep 14+ KPIs that update live, from QR scans to cost per acquisition, ready to brief the next round.
grow across the city
Leaflet campaigns built around Birmingham's neighbourhoods
Broad Street and Brindleyplace after work. Selly Oak in term time. Sutton Coldfield at the weekend. We pick the rounds that match who you sell to, not the ones that are easiest to walk.
Targeting that uses Birmingham data
We layer demographic and footfall data for the city onto your brief, so a round in Digbeth is not treated like a round in Harborne. For door to door we narrow it further with third-party audience data and lookalike modelling.
One team for print and delivery
Printing, storage, routing, and delivery all sit with us. You set the audience and upload artwork; we brief sustainable local printers and the ambassadors who walk the routes.
Numbers that survive a board meeting
Each round reports leaflets delivered, areas covered, and what they drove. Across the UK that adds up to more than 25 million leaflets.
Live in a matter of days
- Choose your Birmingham audience and postcodes
- Upload artwork or use our design team
- Launch a GPS-tracked distribution round
- Watch the leads land across the city
Leaflets remain one of the most used offline channels in the UK. Oppizi is what makes them measurable.
Other ways into a Birmingham letterbox
What Birmingham marketers get from Oppizi OS
Offline reach with the measurement discipline of a paid channel, run from a single platform.
Precise targeting
Build the campaign around the wards, streets, and postcodes that matter to you. Every Birmingham brief is priced bespoke rather than sold as a fixed package.
Total transparency
Prices, routes, and results are all visible. No hidden fees, no vague reporting, no rounds you cannot account for.
Scale beyond the city
We operate in nine countries, so a Birmingham pilot can extend to other UK cities, such as Leeds and Glasgow, or overseas without changing supplier.
Live GPS tracking
Every round is GPS-tracked and you can follow ambassadors on a live map while they are out working your areas.
One KPI dashboard
Fourteen KPIs in one dashboard, from leaflets delivered to cost per acquisition. Nothing to stitch together in a spreadsheet.
Return on spend
Offline reaches people the feed has stopped converting. Put budget where attention is not already saturated.
25.4M+
Leaflets distributed in the UK
12+
Countries served
8+
Years in the UK
Transparent pricing
Work out what a Birmingham round costs
Pricing follows the areas, volume, and channel you choose. As a benchmark, a hand-to-hand campaign of 1,000 leaflets in Birmingham can start from around £180. Use the calculator for an instant estimate.
Cost of paper
Size, weight, and finish all move the price. Heavier or larger formats can add up to 20% to the paper cost.
Cost of printing
Leaflet printing runs from £0.07 to £0.15 per unit depending on the stock. We print with sustainable printers in or near Birmingham.
Cost of distribution
Hand-to-hand and door to door rounds each cost around £80. A three-hour mission delivers 500 to 800 leaflets. An optional bonus, roughly £2 per conversion, keeps ambassadors pushing.
Build your estimate
Quantity5,000 flyers
1,000250,000500,000
An estimate is instant and can vary from a quote provided by an Oppizi team member due to service, product, environmental, and other variabilities.
* This is an estimate of what your campaign could cost, not a quote. Final pricing depends on location, timing, seasonality, and other project factors, all of which we take into account when you request a quote with an Oppizi team member.
Results that show up in the real world
Leaflet distribution from brief to report
Your leaflets go out with vetted Brand Ambassadors who know the city, backed by technology that records where each round actually went. That is how a leaflet drop becomes a channel you can forecast.
We cover the whole job: planning, artwork, print, postcode targeting, distribution, and live reporting. One contract, one dashboard, one team accountable for the outcome.
Ready to reach Birmingham? Start a campaign and see what a measured leaflet round does for your pipeline.
What working with Oppizi in Birmingham looks like:
Coverage across the city
From the city centre and Eastside out to Kings Heath, Erdington, and Sutton Coldfield, we cover the areas your customers live and shop in.
Audience-led rounds
We build tight targeting for Birmingham so the budget goes to the streets most likely to respond.
Creative options
Use our templates or bring your own artwork, and pick hand-to-hand, door to door, or event distribution.
Real conversations
Since 2018 our ambassadors have put leaflets into the hands of millions of people across the UK, in person.
Fast reporting
KPIs update in real time in your dashboard, so you can judge the campaign while it is still running.
Why leaflets still earn their place
2M+
customers acquired by Uber Eats
10+ countries
70%
lower cost per acquisition for Getaround
United Kingdom
2,500-3,500
new customers for Big Mamma across five cities
Five cities including London
FAQ
Frequently asked questions
Still weighing it up? Our UK team will talk through areas, volumes, and timings with you.
Oppizi is an offline performance marketing platform. In Birmingham we plan, print, distribute, and measure leaflet campaigns, hand-to-hand on busy streets and door to door to homes, with GPS tracking and a live dashboard behind every round.
Hand-to-hand leaflet distribution in high-footfall spots such as New Street, the Bullring, and Grand Central; door to door leaflet distribution across Birmingham postcodes; and addressed Direct Mail or Royal Mail Door to Door® when you want the letterbox without a street team.
With QR codes, unique promo codes, dedicated landing pages and a direct feed into your CRM. Oppizi OS shows leaflets delivered, scans, conversions and cost per acquisition while the campaign runs, so leaflets are held to the same standard as paid media.
Yes. We exchange audience files and conversion data over secure SFTP, so campaign results land in the reporting your team already uses.
It depends on volume, format and channel. As a benchmark, a hand-to-hand campaign of 1,000 leaflets in Birmingham can start from around £180. Printing runs £0.07 to £0.15 per leaflet and each three-hour round costs about £80. The calculator above gives you your own figure.
Campaigns start at 1,000 leaflets and scale to hundreds of thousands. One three-hour round covers 500 to 800 leaflets, so we size the number of rounds to your budget and the areas you want covered.
Birmingham is part of a UK network that runs across the country, including London, Manchester, Leeds, Glasgow, Edinburgh, Bristol, Liverpool, and Brighton, within operations in nine countries and 77+ cities. More than 25 million leaflets have been distributed in the UK so far.
Usually within a few days of signing off the details. Request a quote, we confirm areas and timings on a kickoff call, then the first rounds go out and you follow them on your dashboard.
Get started
Make Birmingham a growth channel
Pick your postcodes, send the artwork, and watch a GPS-tracked leaflet campaign turn into leads.