Send us a brief and a quote request. We come back with the Glasgow areas, volumes, and channel mix we would recommend for that audience.
Leaflet Distribution
Leaflet distribution across Glasgow, planned and tracked
Scotland’s largest city is several markets in one, from Buchanan Street footfall to tenement stairwells in the West End. We plan for that, then deliver against it. Every leaflet is GPS-tracked and reported. In the UK we have handled 25 million of them over 8+ years.
1.3%
conversion for Uber, across 529,000 flyers
Across the Oppizi network
5.5%
conversion for Just Eat, Champions League activation
Paris
2.97%
conversion for Eataly, across 57,596 flyers
Paris
What our clients say
We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals).
At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.
With flyering campaigns, Oppizi has sliced Getaround's offline cost per acquisition by 70%.
How it works
Getting a Glasgow campaign off the ground
Six steps, one team, no gaps between planning and delivery. You watch it happen on a live dashboard.
You receive detailed pricing and a kickoff call, where dates, print specification, and success measures are agreed.
We choose the G postcodes and streets to work, weigh hand-to-hand against door to door, and lock the schedule and creative.
Vetted ambassadors distribute across Glasgow, and each leaflet is captured by GPS as it is handed out or posted.
Rounds report in as they happen, so if the Southside is outperforming the city centre we can shift the remaining coverage.
You finish with 14+ KPIs updating in real time and a clear cost per acquisition for the Glasgow market.
reach across glasgow
Leaflet rounds shaped by how Glasgow actually works
Buchanan Street and Sauchiehall Street bring the footfall. Hillhead and Partick bring the students. Shawlands, Dennistoun, and Bearsden bring the households. Each needs a different round, and a different leaflet.
Local knowledge, applied
Ambassadors who know Glasgow decide where a stand works and where it will be ignored, while household and footfall data narrow the door to door rounds to the streets worth walking.
The whole operation, handled
Print, storage, routing, staffing, and reporting all come from us. Your side is the audience and the artwork; ours is everything between the press and the letterbox.
Measured like paid media
Every round shows what it delivered and what came back. Across the UK that has meant more than 25 million leaflets distributed.
Up and running quickly
- Choose the Glasgow districts and G postcodes
- Upload artwork or brief our design team
- Send out a GPS-tracked round
- Follow responses across the city in real time
A leaflet in the hand still gets read. Oppizi makes sure you know how many were read, and what they returned.
More ways to reach Glasgow households
What Glasgow brands get from Oppizi OS
Offline distribution with the planning, tracking, and reporting you would expect from a digital channel.
Precise targeting
Campaigns are built district by district around your audience, so a Southside round and a city centre round are briefed differently.
Total transparency
Costs, routes, and outcomes are all on the table before you commit. Nothing is buried in a management fee.
Scale beyond the city
Operations in nine countries mean a Glasgow campaign can extend to other UK cities, such as Leeds and Birmingham, or overseas without a new supplier.
Live GPS tracking
GPS tracking on every round, plus a live map so you can see ambassadors working your Glasgow areas.
One KPI dashboard
Fourteen KPIs in one dashboard: delivery, scans, conversions, and spend, all updating while the campaign is live.
Return on spend
Every round is measured the same way as digital, fitting easily as a key piece within your marketing channel mix.
25.4M+
Leaflets distributed in the UK
12+
Countries served
8+
Years in the UK
Transparent pricing
What a Glasgow leaflet campaign costs
Pricing is built from your volume, format, and channel rather than a fixed package. Printing runs £0.07 to £0.15 per leaflet and each three-hour distribution round costs around £80. Use the calculator for an estimate, or ask us for a Glasgow quote.
Cost of paper
Size, weight, and finish set the paper cost. Premium stock or a larger format can add up to 20%.
Cost of printing
Printing sits between £0.07 and £0.15 per leaflet depending on the material. We use sustainable printers close to the campaign.
Cost of distribution
A hand-to-hand or door to door round costs about £80 and runs for three hours, covering 500 to 800 leaflets. A performance bonus of roughly £2 per conversion is optional.
Build your estimate
Quantity5,000 flyers
1,000250,000500,000
An estimate is instant and can vary from a quote provided by an Oppizi team member due to service, product, environmental, and other variabilities.
* This is an estimate of what your campaign could cost, not a quote. Final pricing depends on location, timing, seasonality, and other project factors, all of which we take into account when you request a quote with an Oppizi team member.
Results that show up in the real world
Leaflet distribution, start to finish
Your leaflets are delivered by vetted ambassadors who know which parts of Glasgow reward a street team and which need a door to door round. Behind them sits distribution technology that logs every drop.
We take on planning, artwork, printing, area targeting, distribution, and reporting, so there is one team answering for the campaign rather than four.
Ready to put your brand in front of Glasgow? Start a campaign and see what a tracked leaflet round returns.
Why brands run their Glasgow leaflets with us:
Coverage where it counts
City centre and Merchant City, the West End and Partick, Finnieston, Dennistoun, and the Southside. We reach the districts your customers are in.
Targeted rounds
Every round is built around a defined Glasgow audience, so budget is not spent walking streets that will never respond.
Creative choice
Work from our templates or your own design, and pick hand-to-hand, door to door, or event distribution.
Face-to-face reach
Since 2018 our ambassadors have introduced brands to millions of people in person across the UK.
Reporting as it happens
KPIs land in your dashboard live, so you can judge Glasgow performance without waiting for a wrap report.
Why leaflets are worth the round
2M+
customers acquired by Uber Eats
10+ countries
70%
lower cost per acquisition for Getaround
United Kingdom
2,500-3,500
new customers for Big Mamma across five cities
Five cities including London
FAQ
Frequently asked questions
Want a view on which Glasgow districts to prioritise? Our UK team can help.
Oppizi is an offline performance marketing platform. In Glasgow we plan the targeting, print your leaflets, put vetted Brand Ambassadors on the street or on the doors, and report each round back to you through a live dashboard.
Hand-to-hand distribution in high-footfall places such as Buchanan Street, Sauchiehall Street and the stations, door to door leaflet drops across G postcodes, and addressed Direct Mail or Royal Mail Door to Door® when the letterbox is the target.
Through QR codes, unique promo codes, dedicated landing pages and a direct CRM feed. Oppizi OS reports leaflets delivered, scans, conversions and cost per acquisition while the campaign is still live.
Yes. Audience files and conversion data are exchanged over secure SFTP so results feed the dashboards your team already uses.
It depends on volume, format and channel. Printing runs from £0.07 to £0.15 per leaflet and each three-hour distribution round costs about £80, covering 500 to 800 leaflets. Ask us for a Glasgow quote and we will price the specific areas you want.
Campaigns start at 1,000 leaflets and scale from there. Because a single round covers 500 to 800 leaflets, your volume decides how many rounds go into the schedule.
Glasgow is part of a UK network that runs across the country, including London, Manchester, Birmingham, Leeds, Edinburgh, Bristol, Liverpool, and Brighton, within operations in nine countries and 77+ cities. More than 25 million leaflets have been distributed in the UK so far.
Usually within a few days of agreeing the detail. Request a quote, confirm areas and dates on a kickoff call, and the first rounds go out with tracking switched on.
Get started
Put Glasgow on your growth plan
Choose the districts, send us the artwork, and let a GPS-tracked leaflet campaign bring the leads.