Leaflet Distribution

Full-service, GPS-tracked leaflet distribution in London

Reach Londoners where they actually are: outside stations, along high streets, and through letterboxes in the boroughs you choose. Vetted Brand Ambassadors handle the rounds and every leaflet is tracked. Brands across the capital use Oppizi to make offline a performance channel.

Named client campaigns

1.3%

conversion for Uber, across 529,000 flyers

Across the Oppizi network

5.5%

conversion for Just Eat, Champions League activation

Paris

2.97%

conversion for Eataly, across 57,596 flyers

Paris

What our clients say

We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals).
Léa BelledentMarketing ManagerLéa Belledent
At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.
Valerie VoloboyOperations ManagerValerie Voloboy
With flyering campaigns, Oppizi has sliced Getaround's offline cost per acquisition by 70%.
Mathilde RobelinHead of MarketingMathilde Robelin
How it works

Your London campaign, six steps from brief to results

You choose the boroughs and the offer. We plan the rounds, print, staff the streets, and report on everything as it happens. Scroll through the sequence.

Tell us who you want to reach in London and what a good result looks like. That becomes the brief for your first measurable leaflet campaign.

Step 1: calculate your estimate - cost calculator set to the United Kingdom, A6 leaflet, hand-to-hand

A detailed quote comes back within days, followed by a call with the UK team to agree volumes, timings, and how performance will be measured.

Step 2: get onboarded - onboarding calendar with kickoff call booked

We map your zones borough by borough and postcode by postcode, split the volume between hand-to-hand and door drop, then lock the schedule and artwork.

Step 3: plan your campaign - targeting by city, postcode or neighbourhood with a distribution schedule

Vetted Brand Ambassadors work the streets and station exits you picked, with every leaflet GPS-tracked as it leaves their hands.

Step 4: we print and distribute - printing progress and delivery map

Follow teams on the map and leaflets distributed in real time, and we shift zones or timings mid-campaign when the data says a different part of London is working harder.

Step 5: track your campaign live - ambassadors on route and leaflets distributed today, with live GPS in London

At the end you get 14+ KPIs, borough-level delivery figures, and a proof-of-distribution report to plan the next round from.

Step 6: see your results - live campaign dashboard showing leaflets delivered, zones covered and ambassadors on route
grow with confidence

Hyper-local leaflet distribution across London

London is 32 boroughs of very different audiences. Oppizi reaches the ones that matter to you, from affluent streets in Kensington & Chelsea to high-street shoppers in Shoreditch and family postcodes in Islington.

Precision targeting, borough by borough

A blanket leaflet drop wastes most of its volume in a city this varied. We use London demographic data and footfall patterns to choose the streets, so your leaflets reach commuters at Waterloo, shoppers on the King's Road, or families in Clapham rather than whoever happens to be passing.

No printers, couriers, or crews to chase

Print, storage, logistics, and delivery all sit with us, including compliance with UK advertising rules and GDPR. You define the audience, upload the artwork, and follow the rounds live in the dashboard.

Numbers you can take to a board meeting

You see how many leaflets landed in each borough, which zones drove the most engagement, and what that did to footfall and online conversions. Optimise while the campaign is live and the return improves before it ends.

Get started in minutes

  • Target your London audience with precision
  • Design or upload your leaflet
  • Launch a fully trackable campaign
  • Generate leads across the capital with ease

One of the most used offline channels in the country, run by the UK's leading leaflet distribution team.

Explore distribution channels

Built for impact

What London growth teams get from Oppizi OS

Plan, run, and measure street-level campaigns in the same software, with the reporting a paid channel would give you.

Precise targeting

Build the audience first, then the rounds. Every London campaign is planned around your goal rather than dropped into a standard delivery patch.

Nothing hidden

Print, staffing, logistics, and tracking are quoted as separate lines, and the report afterwards shows what each one delivered.

Scale beyond the capital

Start in a handful of London postcodes and extend across the UK, including Manchester, Birmingham, Leeds, and Glasgow, or to our markets abroad, on the same plan.

GPS tracking in real time

Watch the live Brand Ambassador map as rounds happen, with photo verification and mystery shopper checks behind it.

One KPI dashboard

Delivery, scans, conversions, and cost per acquisition in one place. No spreadsheets stitched together after the fact.

A channel that pays back

London CPMs keep climbing. Leaflets reach the same people at a cost you control, with conversions attributed properly.

25.4M+

Leaflets distributed in the UK

12+

Countries served

8+

Years in the UK

Transparent pricing

Your London leaflet distribution costs

Campaigns are built to your goal, so the price moves with your choices. As a benchmark, a hand-to-hand campaign of 1,000 leaflets in London can start from around £180. Run the calculator for an instant estimate.

Cost of materials

Size, paper weight, and finish all move the number. Larger or heavier stock can lift the total by up to a fifth.

Cost of printing

Printing runs from roughly £0.07 to £0.15 per leaflet depending on the spec. We use sustainable printers in or near London so stock does not travel far.

Cost of distribution

Hand-to-hand and door drop rounds each cost around £80 per mission. A mission lasts three hours and delivers 500 to 800 leaflets across your chosen zones.

Build your London estimate

Quantity5,000 flyers
1,000250,000500,000
Request a quote

An estimate is instant and can vary from a quote provided by an Oppizi team member due to service, product, environmental, and other variabilities.

* This is an estimate of what your campaign could cost, not a quote. Final pricing depends on location, timing, seasonality, and other project factors, all of which we take into account when you request a quote with an Oppizi team member.

Case studies

Results that show up in the real world

End to end leaflet distribution in London

London is a crowded, fast-moving market, and generic leaflet drops disappear into it. Our trained Brand Ambassadors work the streets, stations, and doorsteps you select, so your offer lands with people who can act on it rather than whoever a delivery round happened to cover.

The work goes well beyond handing leaflets out. Planning, artwork, borough-level targeting, GPS-tracked delivery, and performance reporting are all part of the service, and one team stays with the campaign from the brief to the final report.

Ready to reach the right Londoners? Ask for a quote and we will show you what the rounds would look like.

What sets Oppizi apart in London:

  • Coverage across every borough

    Rounds run in every major London borough and postcode, from Zone 1 high streets to outer residential streets.

  • Zones chosen, not inherited

    We build tightly targeted campaigns around the parts of London where your audience actually lives, works, and shops.

  • Creative flexibility

    Templates, formats, and finishes to suit the offer, plus a choice of hand-to-hand or letterbox delivery.

  • Personal connections

    Since 2018 we have created millions of real conversations between brands and the people they want to reach.

  • Fast, visible results

    See exactly where leaflets landed across London and what they did to your KPIs, while the campaign is still running.

Why leaflets still work

2M+

customers acquired by Uber Eats

10+ countries

70%

lower cost per acquisition for Getaround

United Kingdom

2,500-3,500

new customers for Big Mamma across five cities

Five cities including London

FAQ

Frequently asked questions

Still unsure about something? Our UK team will happily talk it through.

Pricing follows the campaign rather than a fixed rate card. As a benchmark, a hand-to-hand campaign of 1,000 leaflets in London can start from around £180. Printing adds roughly £0.07 to £0.15 per leaflet, and each three-hour distribution mission costs about £80 and covers 500 to 800 leaflets. The calculator above gives an instant estimate.

Every major borough and postcode, and you pick the zones. Typical briefs mix affluent residential streets in areas like Kensington & Chelsea with high-street footfall in Shoreditch or Clapham and commuter volume around stations such as Waterloo.

Hand-to-hand puts Brand Ambassadors on pavements, outside stations, and near universities, so each leaflet arrives with a moment of human contact and a quick response. A door drop posts leaflets through letterboxes along residential rounds, building steadier exposure across a postcode. Many London campaigns run both in the same area.

Usually within a few days of signing off the details, once artwork and zones are agreed. Print lead time is the main variable, and our London teams can be booked quickly for time-sensitive launches.

Yes. Rounds are GPS-tracked, Brand Ambassadors check in and out and upload photos, and your dashboard shows leaflets distributed by area in real time. A proof-of-distribution report follows the campaign.

Yes. Print is included, using sustainable partners in or near London, with a choice of sizes, paper weights, and finishes. Upload finished artwork or design it in the platform.

QR codes, unique promo codes, and dedicated landing pages feed straight into the Oppizi OS dashboard, and an SFTP data connection moves audiences and conversions between Oppizi and your own systems, giving you a cost per acquisition you can compare with paid media.

Campaigns are run to UK advertising standards and GDPR, and residential rounds respect no-junk-mail requests. Where a borough or private site has its own restrictions, our team plans around them before the rounds are booked.

London is part of a UK network that runs across the country, including Manchester, Birmingham, Leeds, Glasgow, Edinburgh, Bristol, Liverpool, and Brighton, within operations in nine countries and 77+ cities. More than 25 million leaflets have been distributed in the UK so far.

Get started

Turn London postcodes into a growth channel

Choose your boroughs, put your offer in the right hands, and scale the zones that pay back.