Proper printing plays a major role in direct mail success , and we make the entire process—design, printing, and delivery—effortless for you. At Oppizi, our direct mail services combine precision targeting with high-quality printing to ensure effective and timely delivery. Here’s
Proper printing plays a major role in direct mail success, and we make the entire process—design, printing, and delivery—effortless for you. At Oppizi, our direct mail services combine precision targeting with high-quality printing to ensure effective and timely delivery.
Here’s what you need to know about our direct mail printing process and why it’s the most effective and seamless way to print your direct mail materials.
Our guide to the direct mail printing process
Printing your mailers and launching a direct mail campaign is simple with Oppizi. We’ve partnered with over 700 partner printers nationwide for our flyers and mailers, ensuring fast and reliable service no matter where your audience is located.
Once you submit a campaign, we’ll send it to the closest printing location to your intended delivery area. This means we can print your materials nearby, reducing delivery times and costs while maintaining premium quality.
We offer eco-friendly options, dynamic variable capabilities, and quick turnaround times, to make certain that our printing service will meet your campaign needs efficiently and sustainably. Here’s how it works:
1. Design your mailers
Use our built-in design tool or work with a creative specialist to craft visually appealing and engaging mail materials. From size and format to colors and copy, make sure every element of your mailer is tailored to your campaign specifications. Incorporate your brand identity to ensure consistency across all customer touchpoints.
2. Add custom variables
Once your mailer is designed, you can upload your segmented mailing list to categorize your audience based on the type of mail you want them to receive. You will then be able to add placeholders to your mail templates that can be dynamically filled in based on the different variables you set. This level of personalization can significantly boost engagement and response rates.
3. Review the proofs
Your direct mail printer will render a few versions of your mailers for review, including a dynamic proof which allows you to view the different variables that will be changed as needed on the mailers. Ensure every detail is accurate to maintain a professional impression with your audience.
4. Print and ship
Once the designs are approved, Oppizi handles the printing and logistics via our network of over 700 printer partners across the United States. This network ensures your materials are printed locally with high-quality finishes and promptly delivered to your desired locations. We coordinate every step, so you can focus on other aspects of your campaign with peace of mind.
5. Track performance
All that’s left is to measure the success of your campaign with insights and data. Our dashboard offers tools to help you evaluate performance and adjust future campaigns for better results. Leverage real-time metrics like unique scans and cost per scan to refine your strategy and maximize ROI.
Why choose Oppizi for direct mail printing?
Oppizi's direct mail printing solution is built for businesses of all sizes, offering flexibility, reliability, and measurable results. Whether you’re a local store looking to increase foot traffic or a national brand launching a product, our platform has the tools and experience to make your campaign a success.
Largest printer network in the U.S.
Our printer network of 700+ printing facilities ensures seamless execution of your direct mail campaigns. With nationwide coverage, you can deliver your message to any market and meet tight deadlines without sacrificing quality.
Effortless design
Oppizi’s user-friendly interface simplifies the design process. You can either upload your designs or use our built-in design tool to create stunning visuals that resonate with your audience. Once approved, the materials are printed with precision and care, ensuring professional-grade results.
End-to-end solutions
We provide end-to-end campaign solutions for direct mail, handling everything from design and targeting to printing and delivery. With tailored strategies and precise audience segmentation, Oppizi ensures your message reaches the right people at the right time.
Cost-effective marketing
Our efficient printing processes and strategic partnerships make direct mail marketing a budget-friendly solution. By cutting down unnecessary steps, you can create and launch high-impact campaigns without breaking the bank.
Eco-friendly options
Oppizi understands the importance of sustainability. We offer eco-conscious printing options, including recycled materials and carbon-neutral production processes, helping businesses reduce their environmental footprint while still achieving exceptional results.
Automated direct mail: Coming soon
With direct integration to our trusted printer partners, you’ll soon be able to set up workflows that handle everything—from selecting quantities to triggering print and sending actions based on your specific rules. This innovative system will ensure your campaigns are not only efficient, but also personalized and timely.How exactly does this work? Let’s say you want to send birthday cards to your customers. With automated direct mail printing, you can create a personalized template with variable placeholders, upload your customer database via CSV, set up an automated workflow, and schedule the cards to go out to specific customers on specific dates.
Our system will wait until there are a designated number of mailers ready to print to optimize logistics and distribution costs before sending the campaign to print, optimizing your campaigns to be both cost-effective and timely.
And that’s just the beginning. Soon, we’ll introduce a marketplace where you can create, manage, and track print jobs seamlessly. Our automated direct mail tools are here to save you time, reduce complexity, and deliver campaigns that connect with your audience.
Learn more about variable data printing and programmatic direct mail and here.
Print and send direct mail with Oppizi today
Our printing solutions take the complexity out of the direct mail logistics, enabling businesses to focus on creating memorable campaigns that drive results. Explore Oppizi’s direct mail solutions today and see the difference for yourself!
