Every Door Direct Mail (EDDM) is an excellent tool for advertisers who want to connect with local communities cost-effectively. It makes it easy to reach potential buyers and boosts brand visibility by eliminating the need to purchase mailing lists. When carried out properly, EDD
Every Door Direct Mail (EDDM) is an excellent tool for advertisers who want to connect with local communities cost-effectively. It makes it easy to reach potential buyers and boosts brand visibility by eliminating the need to purchase mailing lists.
When carried out properly, EDDM campaigns can yield impressive engagement and business growth. However, success depends on selecting the right providers to ensure that mail pieces reach their intended destinations. So, let’s take a look at EDDM in action with our very own case study!
The importance of choosing the right EDDM provider
Many advertisers trust EDDM providers and printers to handle the process of printing and delivering mail pieces to the correct Destination Delivery Unit (DDU). Once at the DDU, these mail pieces are sorted by carrier routes and delivered accordingly. Choosing a provider with a strong track record is essential for maximizing your campaign success.
We conducted an EDDM case study to better understand the effectiveness of different EDDM providers. We ordered over 17,000 EDDM mail pieces through a top provider and documented the process to highlight key areas for optimization.
By shedding light on our first-hand experience, we aim to raise awareness about the challenges associated with EDDM campaigns and highlight the importance of selecting reliable printers and providers for successful direct mail initiatives.
Campaign details:
- Mail pieces ordered: 17,000+
- Targeted distribution location: New York City
- Amount spent: $3,200+
- Delivery type: Standard delivery
What happened next
After placing our order, we awaited the delivery of our mail pieces, which typically takes 3 to 5 business days. However, upon receiving our postage statement, we noticed an unexpected development - the designated DDU for delivery was in Los Angeles instead of New York, meaning our mail pieces had been sent 2,700 miles away from our intended audience.
Campaign outcome
- Mail pieces were printed in Los Angeles instead of New York City.
- Mail pieces were delivered to a DDU in Los Angeles rather than the intended New York location (2,700 miles away from our target audience).
- None of our target audience received our EDDM postcards.
This experience highlighted the importance of logistics in EDDM execution and working with a provider that ensures accurate distribution. When working with the right provider, businesses can leverage EDDM marketing to effectively reach their target audiences and drive engagement.
Why proper EDDM execution matters
EDDM mail pieces do not include specific recipient addresses, making precise delivery indispensable for campaign success. USPS relies on EDDM providers to ensure that mail pieces are delivered to the correct DDU closest to the target audience. If this step is overlooked, mail pieces may not reach their intended recipients, impacting campaign effectiveness.
Many EDDM providers may not fully understand the importance of the role of the DDU, leading to potential inefficiencies in mail delivery. This case study emphasizes the importance of choosing a provider that is committed to accurate distribution.
Tips to ensure your EDDM campaign succeeds
With the right approach, EDDM can be a game-changer in local marketing efforts. Advertisers can take the following steps to maximize their campaign results:
- Choose a reliable provider: Work with an EDDM provider that guarantees accurate and optimum routing and distribution.
- Verify delivery procedures: Confirm that your provider understands the importance of delivering to the correct DDU.
- Utilize tracking tools: Go with a provider that offers tracking and performance insights for better campaign management.
Why Oppizi is the best choice for EDDM success
Oppizi takes the guesswork out of EDDM by ensuring that every mail piece is delivered accurately and efficiently. Here’s how Oppizi stands out:
- Extensive printer network: Oppizi works with over 700 printers across the United States.
- Strategic printing locations: Ensures mail pieces are printed within a 50-mile radius of the target delivery area.
- Precise delivery: Ensures printed and bundled mail pieces are delivered to the closest DDU.
- Comprehensive tracking dashboard: Offers real-time insights to monitor and measure campaign success.
- End-to-end support: Provides personalized assistance from campaign setup to final delivery.
Final thoughts
EDDM is a powerful marketing tool that can drive significant engagement when executed correctly. Ensuring the success of an EDDM campaign requires working with a provider that not only distributes mail pieces but also guarantees their accurate delivery. By selecting a partner that offers transparency, precision, and tracking tools, marketers can maximize the impact of their Every Door Direct Mail efforts.
Oppizi helps advertisers track key metrics such as response rates, conversion rates, and return on investment, allowing for data-driven decision-making and optimized future campaigns.
Looking to increase brand visibility? Launch an Oppizi campaign in minutes and connect with your audience offline. Create your campaign now!
