Step-by-step guide to create an EDDM campaign with Oppizi

Creating an effective Every Door Direct Mail (EDDM) campaign is an easy process with Oppizi. In this article, we'll take you through our detailed, step-by-step guide to help you launch a successful EDDM campaign and maximize your outreach.

Watch our tutorial below and read on to learn everything you need to know about launching your first Every Door Direct Mail campaign:

1. Create your free Oppizi Ads account

The first step is to sign in to your existing account or sign up for a free one if you're new to the platform. If you already have an account, enter your credentials and log in. For new users, click "Sign Up" and follow the simple instructions to create your free Oppizi Ads account.

2. Select “Direct Mail” from the campaign creation menu

Once you’ve gained access to the Oppizi dashboard, head to the “Campaign creation” section and select “Direct mail” from the drop down options.

3. Define your target audience

Next, you’ll need to choose your campaign location and select the mailing routes where you’d like your mail to be delivered. With Oppizi, you can access advanced targeting options based on demographics such as age, income, and household size.

Use this data to select geographic areas that match your ideal customer profile. By focusing on the right neighborhoods, you ensure that your message reaches those most likely to respond.

4. Upload your postcard or flyer design

Designing your mailer is crucial to capturing attention and maximizing the success of your campaign. Oppizi offers a range of customizable templates that are compliant with USPS regulations.

If you have your own design, you can easily upload it to the platform. Ensure your design includes:

• A catchy headline that grabs attention immediately.
• High-quality images or professional photos that represent your brand.
• Concise copy that is clear and to the point.
• Strong CTA that prompts recipients to take the next step, such as visiting your store or website.

5. Finish adding your campaign details

Now, all that’s left to do is select the target dates for your campaign’s launch and a few other final details. Your mail pieces are printed within 24 hours, ensuring quick and efficient delivery.

Before finalizing your campaign, review all the information carefully. Check for any errors in text, image placement, cost, and compliance with USPS guidelines. This is critical to avoid any delays or issues with delivery.

6. Submit and pay

Finally, click “Submit and Pay” to launch your campaign.

Our team will review all the details and send your mailers off to one of our printing partners within 50 miles of your target destination.

7. Track and your campaign’s performance in real time

As your mailers are delivered, you’ll be able to monitor the performance of your EDDM campaign.

Our comprehensive dashboard allows to can track various metrics, such as:

• Total mail pieces sent
• Unique QR code scans
• Total campaign cost
• Cost per unique scan
• Conversion rate

Why use Oppizi for your EDDM campaign?

When it comes to Every Door Direct Mail (EDDM) campaigns, choosing the right partner can make all the difference. With so many options available, why should you trust Oppizi with your next campaign? Here are the top reasons:

1. Lowest prices on the market

At Oppizi, we understand the importance of staying within budget while maximizing your campaign’s impact. That’s why we offer the most competitive rates in the industry.

With our low-cost EDDM services, starting from $0.07 per mail piece, you can reach more potential customers without sacrificing quality or effectiveness.

2. Launches within 24 hours

In marketing, timing is everything. That’s why we pride ourselves on our fast and reliable 24-hour turnaround. With Oppizi, your materials are printed and delivered to your target audience quicker than ever.

This speed means you can capitalize on trends, respond to market changes, and keep your brand top-of-mind without delays.

3. Reliable Deliverability

What’s the use of a great campaign if it doesn’t reach your audience? Oppizi pairs precise address targeting with efficient local printing, maximizing deliverability while minimizing waste.

You can trust that your campaign will land exactly where you want it—right in the hands of your future customers.

4. Comprehensive tracking

Understanding your campaign’s success is crucial. Oppizi offers a customizable dashboard that tracks all your key metrics and KPIs, giving you a comprehensive view of how your campaign is performing.

With these insights at your fingertips, you can make data-driven decisions and optimize future campaigns for even better results.

Additional tips for a successful EDDM campaign

Every Door Direct Mail (EDDM) campaigns can be a powerful tool for local businesses to reach their target audience directly in their homes. However, like any marketing effort, the success of an EDDM campaign depends on careful planning and execution.

Here are some essential tips to ensure your EDDM campaign hits the mark:

• Define Your Goals Clearly: Whether it's increasing foot traffic, boosting sales for a specific product, or building brand awareness, having clear goals will guide your messaging and help you measure success.
• Optimize for Timing: Determine the best time of year or even the best days of the week to send your mailers. Aligning your campaign with seasonal events or holidays can also boost its relevance and response rate.
• Maintain Consistency: Regularly send out mail pieces to keep your brand top-of-mind for potential customers.
• Incentivize Action: Use special offers, discounts, or limited-time promotions to drive immediate responses.
• Personalize When Possible: While EDDM targets entire postal routes, personalized touches like local references can make your message more relatable.
• Leverage Multi-Channel Marketing: Combine EDDM with digital marketing efforts for a cohesive strategy that reaches customers both online and offline.

Final thoughts

Creating an EDDM campaign with Oppizi is a strategic way to expand your local reach and drive business growth. By following this step-by-step guide, you can ensure your campaign is well-targeted, visually appealing, and effective.

Take advantage of Oppizi’s robust tools and resources to launch a successful EDDM campaign that delivers tangible results.

Learn more about Every Door Direct Mail here and create your free Oppizi Ads account today.