Oppizi has launched a new integration with Braze that lets marketers trigger personalized direct mail automatically from Braze Canvas journeys based on real-time customer behavior. This removes manual list exports and turns direct mail into an always-on, automated channel for
Trigger direct mail campaigns directly from your Braze Canvas journeys using real-time customer behavior. You can now send personalized mailers as part of your existing lifecycle workflows, without manual list handling or exports.
This integration allows marketers to add direct mail to their Braze workflows to support engagement, reactivation, and retention, while Oppizi manages printing, delivery, and tracking behind the scenes.
With Braze triggering the journey and Oppizi handling delivery, direct mail is now a practical addition to your lifecycle campaigns.
Add direct mail to your Braze journeys
Connecting Braze workflows with offline campaigns historically required manual audience exports and list uploads. With the Oppizi x Braze integration, you can now:
- Automatically trigger personalized mailers from behavioral events such as purchases, cart abandonments, or inactivity.
- Reactivate dormant users or reward loyal customers through automated re-engagement workflows.
- Measure direct mail performance alongside digital channels with unified metrics and transparency.
Here’s a look at the key benefits of this new integration:
Turn direct mail into an always-on channel
Use your Braze event data to keep your brand top-of-mind. Oppizi automatically executes mail sends whenever Braze events or predetermined thresholds are met.
Example triggers include:
- Customer inactivity or churn risk
- Loyalty milestones or anniversaries
- Abandoned cart events
- New user activation flows
Each trigger can launch a new direct mail wave directly from Braze Canvas.
Optimize retention & reactivation
Re-engage dormant users or high-value customers at key lifecycle moments. Automated mailers are triggered by behavioral data, bringing users back into your funnel at the right time and with the right message.
Reduce operational overhead
Eliminate the need for manual list handling and audience exports. Once your webhook connection is set up, Oppizi automatically handles mail creation, delivery, and tracking, enabling fully automated offline engagement.
How it works
Setting up the integration is simple:
Generate an Oppizi API key
Create a secure API key in your Oppizi account to enable real-time data exchange between Braze and Oppizi. This key ensures recipient data is transmitted safely and can be managed, rotated, or revoked at any time.
Build a journey in Braze Canvas
Set up a Braze Canvas journey that triggers mailers to be sent when specific behavioral events occur, such as abandoning a cart or reaching a purchase milestone. Select "webhook" as your message channel and follow the instructions provided to configure your Oppizi API with Braze. With this connection, Braze will automatically send recipient data to Oppizi at the exact moment users reach a defined lifecycle stage.
Create a workflow in Oppizi
Configure your workflow by defining audience thresholds, uploading your direct mail artwork, and setting delivery rules with volume thresholds inside the Oppizi platform. Oppizi will group recipients and prepare each mail wave once the conditions are met.
Launch & measure
Once activated, mail waves are triggered automatically without manual intervention. Oppizi tracks delivery and performance using the same KPIs as your digital channels, giving you full visibility into direct mail ROI.
Connect Braze to Oppizi today
This new integration transforms direct mail into a fully automated, always-on channel within your existing Braze ecosystem, helping you deliver measurable omnichannel experiences.
Experience the power of automated offline engagement, where every trigger in Braze can now bring your message to life in the real world.
* Product releases and availability may vary by market and are subject to regional differences in the countries where we operate.
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