Oppizi has launched Segmented Audiences, a new feature that lets marketers build highly targeted recipient lists for direct mail campaigns. Users can now combine multiple CSV files, apply smart filters, and create complex AND/OR conditions to reach the customers who matter most.
Create highly targeted recipient lists for your direct mail campaigns with our new Segmented Audiences capability. This new feature enhances targeting precision by enabling filters on your CSV uploads, ensuring your campaigns reach the customers who matter most.
Segmented Audiences make your campaigns smarter and more efficient. By targeting the right customers at the right time, you can increase engagement and response rates, reduce costs by avoiding irrelevant recipients, and build stronger, data-driven relationships with your audience.
Build better audiences directly in Oppizi
Previously, creating segmented lists from multiple data sources required manual work and risked errors. With Segmented Audiences, you can now:
- Combine multiple CSV files to define custom audiences.
- Apply filters based on dates, numbers, and text fields.
- Build complex “AND” and “OR” conditions for precise targeting.
This increased precision can help improve ROI and support stronger, more data-driven relationships with your audience. Here’s what’s new:
1. Multi-source segmentation
You can now combine several existing audiences or new CSV files to create a single audience list that meets your filtering criteria. This makes it easier to target the exact customers you want to reach, all in one streamlined list.
2. Smart field recognition
All fields in your CSV are now automatically recognized, allowing you to apply filters quickly and accurately. This ensures you can create precise audience segments without having to manually map or adjust your data.
3. Advanced filtering logic
You can now build multiple “AND” and “OR” conditions to create complex, custom segments tailored to your specific campaign goals, giving you greater flexibility to include specific recipients who meet your chosen criteria.
Segmented audiences can be used immediately to launch direct mail campaigns without additional setup. You can start combining CSV files, applying filters, and building custom segments today.
Try Segmented Audiences in action
Here’s how to get started:
- Sign in to your Oppizi Ads account and select “Audiences” from the left sidebar
- Upload one or multiple CSV files containing your recipient data, or select existing audience(s) you’ve already uploaded
- Apply filters to select the criteria for your target audience
- Combine multiple files if needed to create complex segments
- Launch your direct mail campaign directly from your newly created audience
Ready to try it out? Log in to your Oppizi account to explore the new features and start sending targeted direct mail campaigns today!
* Product releases and availability may vary by market and are subject to regional differences in the countries where we operate.
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