Last updated October 6, 2026
When it comes to the marketing industry, digital marketing gets most of the attention. But under the radar, offline channels like direct mail and flyering are still driving some of the highest trust, engagement, and ROI.
For marketers, small business owners, and entrepreneurs, that’s a big deal. And the stats show that direct mail, print ads, and in-person experiences aren’t fading away. They’re working better than many people realize.
If you’re deciding where to spend your budget, these numbers show exactly how offline marketing performs, who responds to it, and why it’s still a smart choice in 2025.
Key statistics that demonstrate the benefits of offline marketing
Building trust and credibility
1. 82% of American consumers trust print ads (newspaper/magazine) when making purchase decisions – more than any form of online advertising
(Source: Marketing Sherpa).
Trust is one of the hardest things to earn in marketing. Print still carries a sense of credibility that digital often struggles to match. For a business trying to win over skeptical customers, print ads can feel more authentic.
2. 76% of Americans trust direct mail (postcards, flyers, etc.) for purchase decisions – again, higher than digital ads
(Source: Marketing Sherpa).
Direct mail feels personal and intentional. In a world full of crowded inboxes and noisy social feeds, a well-designed piece of mail can stand out and feel more genuine.
3. 71% of consumers say print catalogues and magazines feel more authentic than digital campaigns, and 65% look forward to receiving catalogues
(Source: eMarketer).
When people look forward to your marketing, you already have their attention. That anticipation makes them more open to buying.
4. 44% of Australians say they are more likely to trust a local business after seeing a printed flyer
(Source: Visual Media Association, Open Up to Mail, 2025. Australian research; the VMA is the Australian print industry’s own association, so it has an interest in the result.)
Trust is what turns a letterbox drop into a first visit. For a local business, a printed flyer does more for credibility than another paid social impression.
Boosting marketing investment and ROI
5. U.S. marketers spent over $39 billion on direct mail in 2023, making it the 5th-largest advertising channel in the country
(Source: Winterberry Group).
Budgets show where confidence is. This level of spending proves direct mail is still a strong revenue driver.
6. 61% of marketers have recently increased their direct mail budgets – a 12% rise from the year before
(Source: WhatTheyThink).
Budgets don’t go up without a reason. This growth shows strong returns and growing demand for physical marketing.
7. 54% of marketers plan to increase direct mail spending, outpacing planned increases for email or paid social
(Source: WhatTheyThink).
Direct mail isn’t just keeping up with digital channels. It’s pulling ahead in growth, showing a shift in how brands want to connect with people.
Increasing engagement and influencing audience behaviour
8. 72% of consumers engage with postal mail at least once a week
(Source: WhatTheyThink).
This means your message has a better chance of being seen. Mail often gets full attention in a quiet moment, without the distractions of a screen.
9. 81% of Gen Z adults and 78% of Millennials often want to take a break from digital devices
(Source: eMarketer).
This screen fatigue creates a chance for offline marketing. When people want less screen time, physical media feels fresh and welcome.
10. 88% of consumers say physical store experiences are easier to remember when brands make an effort to engage them
(Source: eMarketer).
Memorable experiences often lead to loyalty. Offline moments can stay in someone’s mind long after an online ad fades.
11. 71% of consumers say visiting a brand’s physical store makes them feel more connected and loyal
(Source: eMarketer).
True loyalty builds through real-world experiences. Physical spaces let people see, touch, and feel a brand in ways digital can’t match.
12. 74% of Gen Z and Millennial shoppers are more likely to buy from brands with unique unboxing experiences
(Source: eMarketer).
For younger shoppers, packaging matters. A creative unboxing can turn a one-time buyer into a repeat customer.
13. Around 90% of Australians check their letterbox at least once a week
(Source: Visual Media Association, Open Up to Mail, 2025. Australian research; the VMA is the Australian print industry’s own association, so it has an interest in the result.)
If almost everyone opens the letterbox weekly, your window for being seen is reliable in a way an ad auction never is.
14. 84% of Australian recipients engage with catalogues
(Source: Visual Media Association, Open Up to Mail, 2025. Australian research; the VMA is the Australian print industry’s own association, so it has an interest in the result.)
Catalogues still get read. A well-designed one earns minutes of attention rather than seconds.
Improving response rates and targeting
15. UK addressed direct-mail campaigns to existing customers average a 7.2% response rate and deliver about ÂŁ9 ROI for every ÂŁ1 spent
(Source: JICMAIL).
That’s an impressive return. It proves the value of strengthening relationships with customers you already have.
16. UK addressed prospect mail campaigns average a 0.9% response rate and about ÂŁ3.20 ROI per ÂŁ1 spent
(Source: JICMAIL).
Even with new audiences, direct mail can generate strong returns. It works for both retention and acquisition.
17. UK unaddressed door-drop campaigns average a 0.5% response rate and about ÂŁ2.90 ROI per ÂŁ1 spent
(Source: JICMAIL).
Leaflet drops can still bring in results, even without personalisation.
18. Targeted direct mail gets 2.5Ă— higher response rates and 37% higher ROI than non-targeted campaigns
(Source: JICMAIL).
Good targeting works offline just like it does online. Combined with the feel of print, it can be even more effective.
19. 77% of Australians have been prompted to carry out home maintenance after receiving an unaddressed flyer
(Source: Visual Media Association, Open Up to Mail, 2025. Australian research; the VMA is the Australian print industry’s own association, so it has an interest in the result.)
This is the rare figure measured on unaddressed delivery specifically rather than addressed mail. It shows a letterbox drop can move someone to act, not just to notice.
Boosting memory, recall, and emotional impact
20. 75% of people remember receiving a specific direct-mail piece
(Source: WhatTheyThink).
High recall means your message stays with people. That makes it more likely to influence their buying decisions later.
21. Physical ads create stronger emotional reactions and longer-lasting memories than digital ads
(Source: Temple University Center for Neural Decision Making).
Print doesn’t just get noticed; it moves people. That’s why Uber chose Oppizi to win new customers fast. In a data-driven campaign, our trained brand ambassadors delivered 3 million flyers straight into the hands of potential riders. The result? Flyers became Uber’s most powerful customer-acquisition channel.
“People don’t realize how sophisticated the logistics can be,” explains Alberto Granzo, Head of Operations at Oppizi. “An offline campaign is alive; it’s happening in real time on the street. From printing to brand ambassador pick-ups, shift management, and live monitoring, everything moves like a fast-changing spider web. Every part has to work together.”
22. One week after seeing them, consumers remembered physical ads faster and more confidently than digital ads
(Source: Temple University Center for Neural Decision Making).
This means your brand stays in their mind well after the ad arrives.
23. Brain scans show more activity in value-processing areas when people view print ads compared to digital
(Source: Temple University Center for Neural Decision Making).
The brain assigns more value to print. That can make your offers feel more appealing.
Generational insights
24. 83% of Australians aged 18 to 24 take action after receiving a printed flyer
(Source: Visual Media Association, Open Up to Mail, 2025. Australian research; the VMA is the Australian print industry’s own association, so it has an interest in the result.)
Print is not only for older audiences. The youngest adults are among the most likely to do something after a flyer arrives.
25. Nine in ten Australians report experiencing digital fatigue
(Source: Visual Media Association, Open Up to Mail, 2025. Australian research; the VMA is the Australian print industry’s own association, so it has an interest in the result.)
Screen fatigue is the opening for offline. When attention online is exhausted, something physical feels like a break rather than an interruption.
FAQ: making sense of offline marketing in 2026
1. How do I measure the ROI of an offline marketing campaign?
Offline campaigns don’t have built-in analytics like online ads, but you can still track results. Use unique promo codes, dedicated phone numbers, or campaign-specific landing pages. At Oppizi, tracking is built into every campaign so you can see responses, conversions, and ROI all in one place.
2. Is offline marketing only effective for certain industries?
Not at all. The stats show strong results in retail, hospitality, services, nonprofits, and more. Any business that needs trust, memorability, and targeted reach can benefit, especially when offline and digital work together.
3. How do I know which offline channel is best for my audience?
It depends on your audience and goals. Direct mail and catalogues work well for repeat purchases and higher-value products. Flyers are great for driving local foot traffic. Oppizi helps you match the right channel to your audience profile.
Final thoughts
Offline marketing isn’t old-fashioned. It’s a high-impact channel that delivers measurable results. Keep these key takeaways in mind the next time you’re considering new marketing strategies:
- Trust is offline marketing’s superpower. Print and direct mail consistently beat digital ads in credibility.
- ROI and engagement stay strong. Targeted campaigns and tactile experiences get higher response rates, better recall, and deeper customer connections.
- Offline works across generations. From Baby Boomers who value personal mail to Millennials who read catalogues, the appeal is broad and lasting.
With Oppizi, you can launch and manage a campaign as easily as running a digital ad. Start a fully-managed offline campaign in minutes, all managed from one simple, user-friendly dashboard.
