How Oppizi’s direct mail retargeting solution works

Let’s face it—getting noticed in your customers’ crowded inboxes or busy social media feeds isn’t easy. That’s why we created our direct mail retargeting solution: a smarter, more personal way to connect with your audience.

We’ve reimagined traditional direct mail, blending advanced analytics, personalization, and automation to make retargeting effortless and effective. There are 2 ways you can set up a direct mail retargeting campaign with Oppizi: manually uploading your data via CSV, or through API integration. Here's how it works:

1. Manual campaigns without integration

Oppizi offers a straightforward way to launch direct mail campaigns manually—perfect for businesses seeking simplicity without any technical integrations. This option is ideal for smaller businesses or teams without developer resources, as it allows you to manually upload customer data using a CSV file.

After uploading, you can easily customize your campaign preferences, such as targeting parameters, creative designs, and mailer frequency. Here’s how to get started:

Upload your customer database

Start by uploading your customer list into the Oppizi platform via CSV.

Filter and segment

Once your database is uploaded, you can segment your audience manually based on criteria including:

• Name
• Last order date
• Purchase value
• Geographic location
• Other custom criteria

This will allow you to filter your audience based on certain criteria and trigger highly personalized direct mail campaigns that target specific segments of your audience. For example, you can send a "We Miss You" postcard with a discount code to any customer who hasn’t placed an order in six months or more.

Design your mailers

Once you’ve set your filters, choose from a variety of ready-made direct mail templates to get started quickly. Or, if you already have a design prepared, you can easily upload it to the platform.

Alternatively, Oppizi’s built-in flyer builder tool makes it easy to design and customize your mailers effectively, ensuring they stand out.

Set a launch date

Schedule your campaign for when you want your mailers to hit your customers' mailboxes. Once your retargeting campaign is set up, Oppizi handles the rest—ensuring high-quality printing and timely delivery of your mailers based on your selected triggers.

2. Programmatic direct mail (automated retargeting)

For companies ready to leverage automation, we also offer an advanced programmatic direct mail solution through seamless API integration with your online store. This enables you to automatically send personalized, targeted mailers to customers based on their online behavior, such as cart abandonment or browsing history.

With real-time data syncing, you can deliver tailored messages at just the right moment, ensuring higher engagement and conversion rates. Here’s how it works:

Connect your backend to our platform via API integration

Start by choosing from our API or e-commerce integrations to sync your customer database to the Oppizi platform. This enables seamless communication between Oppizi's platform and your store, automating critical direct mail processes to ensure timely and relevant customer engagement.

Set up dynamic filtering

With our dynamic filtering capabilities, you can segment your audience intelligently and automatically based on live data. This precision targeting ensures that your mailers are always relevant, timely and tailored to individual customer behaviors.

When you connect your database via APO, you can set up automated rules within Oppizi’s platform to filter and segment your audience based on real-time customer data. Here are some actions you can trigger:

• Abandoned Carts: Send mailers to customers who added items to their cart but didn’t complete the checkout process after 48 hours with personalized offers or reminders to encourage purchase completion.
• Purchase Frequency: Identify your loyal, frequent buyers who have made at least 2 purchases within the last month, and send them exclusive rewards or early access to new products.

Dynamic filtering is also easy to scale with your growing customer base, ensuring you maintain relevance and engagement without increasing manual effort.

Personalize your mailers

Next, design dynamic mailers with pre-defined templates and customer information (such as names and addresses) that will be automatically sent to customers who meet your criteria. You can also use Oppizi’s integrated flyer builder to design customer mailers.

Set up trigger-based mailing

You can then set triggers for specific retargeting events (e.g. abandoned cart after 10 hours). Oppizi allows you to define thresholds (e.g. minimum quantity of 200 abandoned carts) to optimize batch sending.

Automated execution

Your mailers are automatically printed and dispatched through USPS or other carriers, and once you set up a live campaign, your customers will receive their personalized mailers within 48 hours of the trigger event.

How Oppizi analyzes your customer data

Oppizi’s platform is built to maximize the value of your customer data through sophisticated analytics and segmentation. Here are some of the key benefits of connecting your database with Oppizi via API integration:

1. Customizable filters: Segment your database using criteria that matter to your business, such as order history, location, or inactivity duration.
2. Dynamic audience updates: With API integration, your customer database is analyzed in real-time to reflect live behavior. This allows you to respond more quickly and trigger mailers within hours of key events taking place.
3. Event-based insights: Identify high-priority customer actions like abandoned carts or recent purchases to retarget them with timely offers.
4. Scalable thresholds: Optimize campaign efficiency by sending mailers only when a minimum number of qualifying customers is reached.

Why choose Oppizi’s direct mail retargeting solution?

With direct mail retargeting, you get the best of both worlds: digital precision and tangible engagement—which means your message is guaranteed to leave a lasting impression. Plus, our advanced targeting and easy integration make sure your message lands in front of the right people at just the right time.

Here are a few other key advantages of direct mail advertising with Oppizi:

• Flexibility for all businesses: Whether you prefer a simple manual campaign or a fully automated programmatic approach, Oppizi has a solution tailored to your needs.
• Personalization at scale: Every mailer is crafted to resonate with the recipient, using advanced variable data printing to include personalized details.
• Quick turnaround: Oppizi ensures that mailers are delivered within 48 hours of the trigger event, helping you engage customers while your brand is still top of mind.
• Seamless integration: Our API allows real-time database synchronization, ensuring that your campaigns are always
• Expertise in offline marketing: With years of experience in offline marketing, Oppizi understands how to craft campaigns that cut through the noise and deliver results.

Conclusion

Direct mail retargeting is more than just a marketing tactic—it’s a way to build meaningful connections with your audience. Oppizi’s solution simplifies the process, giving you the flexibility to choose between manual or automated workflows while leveraging your customer data to its full potential.Ready to see how direct mail retargeting can transform your marketing efforts? Create a campaign with Oppizi today and start delivering dynamic campaigns that truly resonate with your customers.