United States 
Australia 
United Kingdom 
Canada 
France 
Germany 
Spain 
Belgium 
Netherlands 
New Zealand 
Poland 
Portugal 
DiDi establishes market presence & acquires 165,000+ customers via offline marketing
Flyers distributed
Conversion rate
The challenge
Launched in a saturated Australian ride-hailing market, DiDi needed to build brand awareness and establish itself against well-known competitors. As a new entrant, the company sought a strategy that would not only make its name recognizable but also drive measurable customer acquisition in key cities.
Their goals were to:
- Increase brand visibility across major Australian cities
- Acquire a significant number of new customers efficiently
- Complement digital marketing efforts with offline touchpoints
- Establish a reliable offline acquisition channel to scale rapidly
Our solution
H2H / D2D campaigns
Flyers were distributed in high-footfall zones such as transport hubs, business districts, and residential neighborhoods, maximizing reach to people likely to use ride-hailing services.
Face-to-face distribution allowed DiDi to build trust and credibility in a competitive market by introducing the service in everyday environments.
Direct mail
DiDi delivered promotions directly to households, including "First Ride Free" and "$20 off" vouchers, reaching both new customers and reactivating lapsed users.
Direct mail allowed DiDi to reach potential riders in a personal setting, encouraging trial and repeat usage while reinforcing brand awareness outside of high-traffic public areas.
The result
Between 2018 and 2022, Oppizi delivered over 5.5 million flyers on behalf of DiDi, generating more than 165,000 new customers. The campaigns demonstrated that offline marketing can effectively accelerate growth, even in a crowded market.
- 5.5M flyers and mailers distributed across five cities, leading to 165,000+ new customers acquired
- Increased brand awareness in competitive urban markets
- Validated offline marketing as a scalable, trackable acquisition channel alongside digital campaigns
For DiDi, offline marketing proved to be a powerful performance channel—measurable, targeted, and capable of delivering real-world customer growth.
DiDi's campaign results with Oppizi
Flyers distributed
Customers gained
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Why it worked
Data-driven tracking
DiDi monitored campaign performance in real time through Oppizi’s dashboard, enabling adjustments and ensuring each flyer contributed to measurable results.
Targeted urban reach
Flyers were distributed in high-footfall areas like transport hubs & business districts, ensuring the message reached potential riders at the right time and place.
Special offers
Exclusive offers such as "First Ride Free + $20 in ride vouchers" lowered barriers to trial, encouraging sign-ups and boosting early adoption.
