How to use Oppizi's dashboard to monitor direct mail analytics

Direct mail has been a go-to marketing channel for ages—and for good reason! It’s personal, tangible, and creates a unique connection with your audience. But let’s be real: just sending mail isn’t enough. The real magic happens when you dive into the data, figure out what’s working (and what’s not), and use those insights to level up your campaigns.

At Oppizi, we believe that direct mail campaign performance shouldn’t remain a mystery. That’s why our platform offers robust analytics tracking tools and a complete dashboard, allowing you to monitor campaign performance, understand your audience, and make data-backed decisions with confidence.

Here’s how Oppizi’s analytics dashboard helps you stay on top of your addressed mail campaign:

Measuring direct mail performance

Oppizi’s direct mail software makes it possible to view detailed tracking information for individual mail pieces. In addition to this, when you create and launch a direct mail campaign via Oppizi, all mailers will also include a unique QR code for tracking engagement and driving digital interactions.

Once you launch a campaign, you’ll be able to access the following metrics in your campaign dashboard:

• Number of flyers distributed
• Unique QR code scans
• Cost per unique scan
• Total revenue (with API integration)
• ROI (with API integration)
• Number of orders
• Total cost
• Total cost per unit
• Promo cost (with API integration)

How our tracking works with USPS

Here’s how our direct mail tracking system is made possible: using USPS’s Intelligent Mail Barcode (IMB) system, Oppizi can track each addressed mail piece we send through the entire logistics chain. This means each and every one of your mail pieces is logged from production at the printing facility to delivery at the recipient’s address.

The IMB system is USPS’s way of tracking the location and status of each addressed mail piece. We’ve integrated this USPS data into our dashboard, making it possible for you to view metrics such as:

• USPS scan times
• Scan facility (location)
• Expected delivery date

Think of it like UPS or DHL tracking for your mailers: you know exactly where your mail is and when it’s delivered. Apart from the IMB system, every addressed mail piece sent with Oppizi will include a unique QR code, which is what allows us to track recipient engagement at an unprecedented level.

These QR codes allow anyone receiving your mail to scan and access additional information, special offers, or directly connect with your business online, and help bridge the gap between offline and online marketing.You’ll not only know where your mailer is, but you can also now view whether it was scanned by the recipient, signaling engagement and interest. Learn more about tracking direct mail campaign success here.

What can you do with Oppizi’s analytics dashboard?

Our dashboard is designed to provide in-depth insights to help you optimize your offline marketing campaigns. Here’s what you can do:

1. ROI analysis

Evaluate the success of your campaigns with detailed return-on-investment metrics when you connect your backend to Oppizi via API. This feature helps you:

• Analyze the performance of each campaign at a granular level.
• Understand which campaigns yield the highest ROI and why.
• Adjust strategies to maximize your profitability in future campaigns.

2. Real-time performance monitoring

Track your campaign’s progress as it happens. The dashboard provides:

• Key metrics like unique scans, time to scan, total orders, and cost per order.
• Insights into overall revenue generated and ROI of your campaigns.

3. Customizable reporting

Create tailored reports with up to 14 campaign metrics to share with anyone who needs to see them. With this feature, you can:

• Generate detailed campaign performance summaries.
• Visualize data through graphs and charts for easy interpretation.
• Export reports in multiple formats for seamless collaboration.

4. Optimize campaigns with dynamic mailing list updates

Our analytics and use of QR codes also make it possible to optimize your mailing list to avoid sending repeated mailers to customers who have already engaged with your flyers. To do this, our platform connects seamlessly with your existing customer data through API integrations to:

• Automatically exclude recipients who have already scanned QR codes or converted.
• Refine mailing lists in real time, ensuring you’re not wasting resources on those who have already taken action.
• Automate recurring waves of direct mail with updated lists every time.

Why choose Oppizi for direct mail?

1. Unmatched visibility: From logistics tracking to recipient engagement, Oppizi gives you full transparency over your direct mail campaigns. You can track millions of mailers in real-time, ensuring every piece delivers value.
2. Personalized campaigns: With unique QR codes and dynamic mailing list updates, Oppizi ensures your campaigns are highly personalized and targeted. No more redundant mailers—just precision marketing that drives results.
3. Seamless integration: Our platform integrates effortlessly with USPS data and your internal systems, making it easy to manage campaigns and track performance without adding complexity.
4. High-level insights for unaddressed mail: For campaigns that don’t require personalization, Oppizi offers high-level tracking at the zip code level. Gain insights into performance metrics like revenue and order volume, even for broad campaigns.
5. Automated optimization: By connecting directly with your customer data, Oppizi automates programmatic mail waves while excluding converted customers. This saves time, reduces costs, and maximizes impact.

Addressed vs. Unaddressed Mail

Oppizi supports both addressed and unaddressed mail, tailored to your campaign needs:

• Addressed Mail: Tracks each individual mail piece from production to delivery, including recipient engagement. Advanced tracking features allow you to monitor recipient engagement, such as opens and responses, making it an ideal choice for personalized, data-driven campaigns aiming to maximize ROI.
• Unaddressed Mail (EDDM): Unlike addressed mail, EDDM does not track individual mail pieces. Instead, we provide high-level insights, such as performance metrics at the route or zip code level. This makes it a cost-effective solution for businesses aiming to increase local visibility or reach a wide audience without needing personalized delivery.

Tracking your direct mail campaign with Oppizi

Oppizi’s direct mail platform isn’t just a tool; it’s a revolution in how businesses approach direct mail. By combining advanced direct mail tracking, personalized engagement, and actionable insights, we’ve transformed a traditional marketing channel into a data-driven powerhouse.If you’re ready to take your direct mail campaigns to the next level, Oppizi is your partner for success. Let us show you how direct mail can be measurable, impactful, and ROI-focused.Create your first direct mail campaign today— with Oppizi, you don’t just send mail. You send results.