Looking to attract more local customers to your retail business? You’re in the right place. But with so many marketing options, it can be tough to stand out. That’s where Every Door Direct Mail (EDDM) comes in. It’s a simple, cost-effective way to reach people right in their neig
Looking to attract more local customers to your retail business? You’re in the right place. But with so many marketing options, it can be tough to stand out. That’s where Every Door Direct Mail (EDDM) comes in. It’s a simple, cost-effective way to reach people right in their neighborhoods.
In this guide, we’ll explain how EDDM works for retail businesses, why it’s so effective, and how you can start using it. Plus, we’ll show you how Oppizi makes EDDM easy, allowing you to concentrate on what truly matters—growing your business without the hassle.
What is retail marketing?
Retail marketing is what a retail store does to attract new customers and keep existing ones, ultimately encouraging them to purchase products or services. Good retail marketing uses a mix of in-store promotions, online ads, and offline tools like direct mail to connect with customers.
Key parts of retail marketing:
- Know your customers: Understand what they like, need, and how they shop.
- Stand out: Show why your store or products are special.
- Use different channels: Combine online and offline methods to reach more people.
Examples of retail marketing:
- Seasonal sales: Offer deals during holidays or special times of the year.
- In-store displays: Set up products in ways that grab attention.
- Email campaigns: Share newsletters or special offers with your customer list.
- Social media ads: Run targeted ads on Instagram or Facebook.
- Loyalty programs: Reward repeat shoppers with discounts or perks.
- Direct mail: Use tools like EDDM to reach local customers in their homes.
While online ads are popular, offline methods like EDDM are becoming a favorite. They cut through the noise and deliver results you can see.
What is EDDM, and how does it work?
Every Door Direct Mail (EDDM) is a service that allows businesses to send promotional mail to every address in a chosen area. You don’t need a mailing list. Just pick the neighborhoods or ZIP codes you want to reach, and the USPS will deliver the goods.
- No mailing list needed: Reach entire neighborhoods without the hassle of creating a list.
- Budget-friendly: Pay a flat rate per mailer, which works well for small businesses.
- Simple process: Choose your area, design your mailer, and set up delivery.
EDDM is perfect for retailers who want to connect with local customers and bring them into their stores. Furthermore, studies show that direct mail makes 70% of recipients feel valued—more than double the proportion for email.
Why EDDM is great for retailers
Local marketing is key for retail stores, and EDDM’s benefits make it easy to connect with nearby customers. Here’s why it works:
1. Reach local customers
Target specific neighborhoods where your best customers live. This is perfect for brick-and-mortar stores that depend on foot traffic. You’ll send your message to the people most likely to visit.
2. Stand out with physical mail
In a digital world, something you can hold makes an impact. A well-designed postcard or flyer grabs attention in ways online ads can’t. People are more likely to notice and act on it.
3. Flexible for any goal
Whether it’s a seasonal sale or a new store opening, EDDM works. You can customize it to fit your business needs.
4. Track your results
Add promo codes, QR codes, or special offers to your mailers. This helps you see how many people respond and figure out what works best.
5. Affordable and effective
EDDM is budget-friendly, especially for small businesses. Focus on the neighborhoods that matter most to your store, so you don’t waste money on people outside your area.
6. Build brand recognition
The more people see your name, logo, and offers, the more familiar they become with your business. Over time, this builds trust and makes them more likely to choose you.
7. Works with your other marketing efforts
Use EDDM alongside digital ads, social media, or in-store events. Mailers can drive people to your website or encourage them to follow you online, making your overall strategy even stronger.
Many retailers are currently using EDDM in their marketing strategies, and this trend is set to rise. A recent study found that 91% of retail businesses intend to keep or expand their use of direct mail in upcoming campaigns.
How to use EDDM in retail marketing
EDDM is a simple and flexible tool that works for many retail goals. Here are some ideas to get started:
- Promote sales and discounts: Use EDDM to share seasonal sales, clearance events, or special promotions. Highlight the discount on your mailer to catch attention and encourage quick action.
- Announce new products: Have something new in stock? Send a flyer to let customers know. Use eye-catching images to spark interest and bring people into your store.
- Promote loyalty programs: Want repeat customers? Use EDDM to explain your loyalty program or memberships. Show them the benefits and make it easy to sign up.
- Invite customers to events: Hosting an event? Whether it’s a grand opening or a holiday sale, use EDDM to send personalized invites. This makes your customers feel appreciated.
- Boost traffic during slow times: When things are quiet, remind local customers about your store. Add a special offer or incentive to bring them back.
How to start using EDDM for your retail store
Getting started with EDDM is simple. Just follow these steps to create an EDDM campaign:
- Pick your target area: Decide which neighborhoods or ZIP codes you want to reach. Think about how close they are to your store and who lives there. Use tools like the USPS EDDM map to make it easy.
- Design your mailer: Create a postcard or flyer that grabs attention. You can use design software or hire someone to make sure it looks professional and meets USPS rules. Focus on: A clear headline.Eye-catching visuals.A strong call-to-action (CTA).
- Choose your message: Match your mailer to your goal. Are you promoting a sale, announcing an event, or introducing your store? Make your offer clear and easy to act on.
- Schedule your delivery: Plan when to send your mailers. Timing is key. Think about sales, product launches, or other events. Send your mailers when people are most likely to shop.
- Track your results: Add things like QR codes, promo codes, or custom web links to see how many people respond. Use this info to improve your next campaign and get better results each time.
Why Oppizi is your go-to for EDDM services
Running a great EDDM campaign takes effort and know-how. That’s where Oppizi makes it easy. We handle the details so your campaign runs smoothly and gets results.
Here’s why retailers choose Oppizi:
- Simple tools: Design and target your mailers quickly with our easy-to-use platform.
- Quick design options: Use our professional templates to create your mailer in minutes.
- Expert help: Our team is with you every step of the way, from planning to delivery.
- All-in-one service: We take care of printing, distribution, and tracking while you focus on your store.
- Proven success: We’ve helped retailers grow with campaigns that deliver real results.
With Oppizi, retail marketing is easier. Sign up for free and let us handle the logistics so you can focus on what you do best—growing your business.
EDDM FAQs
What types of businesses can use EDDM?
Any business serving local customers can benefit from EDDM . This includes clothing stores, grocery shops, furniture stores, and specialty retailers.
How much does an EDDM campaign cost?
The cost depends on factors like mailer size and the number of households you target. Oppizi offers clear pricing options to fit your budget.
Can I customize my EDDM mailer?
Yes! Oppizi’s design tools and templates make it easy to create unique mailers that fit your brand.
How do I measure my campaign’s success?
Use trackable elements like QR codes, promo codes, or special URLs to see how customers respond. Oppizi’s platform also provides helpful insights to track your results.
Why choose Oppizi for EDDM?
Oppizi handles everything—design tools, printing, distribution, and tracking. Our expertise makes the process simple and stress-free.
What types of retailers see the best results with EDDM?
Retailers like clothing boutiques, grocery stores, hardware shops, and furniture retailers benefit the most. It’s perfect for businesses relying on local customers.
How can EDDM increase in-store traffic?
EDDM targets local neighborhoods, so your mailers reach people near your store. Highlight special offers, events, or new products to draw them in.
What should I include on my EDDM mailer?
On an EDDM postcard, be sure to include:
- A clear, attention-grabbing headline.
- High-quality product images.
- A strong call-to-action, like “Shop now for 20% off!”
- Trackable elements such as QR codes or promo codes.
Is EDDM useful for seasonal sales?
Definitely. EDDM is a great way to promote holiday events or seasonal sales. It ensures your message reaches local customers at just the right time.
How does Oppizi make EDDM easy for retailers?
Oppizi offers simple design tools so you can create your mailer in minutes. We handle everything else—printing, delivery, and tracking—so you can focus on running your business.
Conclusion
Retail marketing is key to reaching local customers, and EDDM is a powerful way to do it. By sending engaging mailers to specific neighborhoods, you can increase awareness, attract more foot traffic, and grow your business.
Oppizi makes EDDM simple. We handle everything so you can focus on your store. Ready to get started? Launch your EDDM campaign with Oppizi today!
