How to launch a product with EDDM

Launching a new product is a big deal. But getting it in front of the right people can make or break its success. While digital marketing gets most of the attention, there’s another option that’s simple and affordable: Every Door Direct Mail (EDDM).

It’s a great way to build excitement, connect with your audience, and make sure your product stands out. Let us show you how to launch your product with EDDM. We’ll walk you through the basics, share a step-by-step guide, and give you expert tips for success.

What is EDDM, and why is it great for product launches?

If you’re not familiar with EDDM, here’s what you need to know. It’s pretty straightforward. EDDM stands for Every Door Direct Mail. It’s a service from the United States Postal Service (USPS) that helps businesses send mail to specific areas without needing a mailing list.Instead of sending mail to individual addresses, EDDM delivers your flyers, postcards, or brochures to every door in your chosen area.

Does it work? Absolutely. In fact, in a recent study, 55% of consumers said that after receiving direct mail, they visited the sender’s website. 27% of recipients went on to buy the product or service.

Why EDDM works for product launches

• Reach your audience: You can target neighborhoods and zip codes where your potential customers live.
• Cost-effective: You save money by not needing to buy mailing lists or personalized addresses.
• Tangible impact: Physical mail grabs attention more than digital ads that people can easily scroll past, especially when it looks good.
• Easy to use: With EDDM services like Oppizi, you can design, print, and send your mailers without hassle.

The best way to use EDDM

Oppizi makes the process hassle-free. We handle everything for you and provide tools to track how well your campaign works. When you sign up for free, you’ll gain access to our user-friendly tools to design your mailers and target the right neighborhoods.

8 steps to launch a new product with EDDM

Launching a new product, whether it’s a physical item or a service, works best with a clear plan. Here’s how to use EDDM effectively:

Step 1: Define your target audience

Identify your ideal customer. Think about who will benefit most from your product. Consider factors like age, income, lifestyle, and location. Use this info to choose neighborhoods or zip codes with lots of potential customers.

Step 2: Craft a compelling message

Your mailer should grab attention fast. Highlight what makes your product special and why it matters. Use clear, simple words to answer these questions:

• What problem does the product solve?
• Why should the recipient care?
• What action should they take next?Example: “Introducing [Product Name] – The easiest way to [solve a problem]! Visit our store or scan the QR code below to learn more and claim your exclusive launch discount.”

Step 3: Design an eye-catching mailer

Good design helps your mailer stand out in a crowded mailbox.

• Use bold visuals: Show your product with high-quality images.
• Keep text minimal: Focus on key points and include a clear call-to-action (CTA).
• Incorporate branding: Use your colors, fonts, and logo to match your brand.
• Add QR codes or promo codes: Make it easy for recipients to take the next step.

Step 4: Create a strong call-to-action (CTA)

Your mailer should tell recipients exactly what to do next. Whether it’s visiting a website, scanning a QR code, or coming to your store, make your CTA clear and strong. Use action words like “Order now,” “Claim your discount,” or “Join us for the launch event.”

Step 5: Include customer testimonials or pre-launch buzz

If you can, add quotes or feedback from early testers or influencers. This social proof can make your mailer more convincing.

Step 6: Provide multiple ways to respond

Not everyone will want to respond in the same way. Some may prefer to scan a QR code, while others might visit your website or store. Offer different options to increase engagement.

Step 7: Schedule and execute your campaign

Timing is important. Plan a three-part mailer campaign for your product launch:

• Pre-launch mailer: Build excitement by teasing your product and inviting people to sign up for updates.
• Launch day mailer: Announce the launch with a bold design and a strong call-to-action.
• Post-launch follow-up mailer: Remind people about your product and any ongoing offers.

Step 8: Analyze results and adapt

After your campaign ends, review key metrics like redemption rates, QR code scans, and customer feedback. Use this data to make your next campaign even better and build long-term success.

Why use EDDM with your digital marketing strategy for a product launch?

Mixing offline and online strategies can make your marketing stronger. Digital marketing helps you reach people on social media and through email. EDDM adds a personal touch that stands out from all the online noise.

Here are the benefits of combining EDDM with digital marketing:

• Drive online engagement: Add QR codes or website links to your mailers. This guides people to your online store or landing page.
• Reinforce messaging: Using the same message in both places helps encourage customers to take action.
• Local targeting with a personal touch: While digital campaigns can reach many people, EDDM lets you focus on specific neighborhoods, giving you the best of both worlds.

How EDDM can complement your digital strategy

• Use EDDM to announce your product launch alongside your email marketing.
• Promote your social media by adding links or handles to your mailers.
• Track conversions by including unique promo codes or tracking URLs in your mailers.
• Take advantage of retargeting: Send mailers to areas where people engaged with your digital ads to reinforce your message.

Adding EDDM to your digital marketing helps more people notice and engage with your product. Marketers who use direct mail in multichannel campaigns are 18% more likely to see great results. In fact, 66% report a good or very good return on investment.

Marketing tips for a successful product launch

A strong EDDM campaign can really make a difference, but it works best when paired with other marketing strategies. Here are some tips to help your product launch succeed:

• Create urgency: Use limited-time offers or early-bird discounts to encourage quick action.
• Leverage social proof: Share testimonials or previews from early users in your mailers and online.
• Host a launch event: Invite customers to an exclusive launch event or webinar through your EDDM mailers.
• Follow up: After your initial campaign, send follow-up emails or additional mailers to keep the excitement alive.
• Diversify your channels: Promote your launch on social media, through email, and with EDDM to reach more people.
• Engage influencers or ambassadors: Partner with local influencers to help create buzz and build trust.
• Track and optimize: Use analytics to see how your campaign is doing and find ways to improve.
• Personalize your message: Tailor your messaging to connect with different audience segments, focusing on their specific needs.
• Offer exclusive incentives: Reward early adopters with special discounts, freebies, or access to limited-edition products.

By following these tips, you can enhance your product launch and connect with your audience effectively.

Why choose Oppizi for your EDDM campaigns?

Launching a product can be stressful, and managing marketing campaigns shouldn’t add to that. Oppizi is here to help. We make EDDM simple, effective, and easy for you.

Here’s how:

• User-friendly platform: You can plan, design, and launch your campaign with just a few clicks.
• Full-service support: We take care of everything from printing to tracking, so you can focus on running your business.
• Proven results: Many businesses trust Oppizi to create impactful campaigns that deliver real results.

With Oppizi, you’re not just sending out mailers; you’re targeting and tracking with precision to build real connections with your customers. Join today and take the first step toward a successful product launch. Let us handle the details while you enjoy the success.

FAQs:

What does it cost to use EDDM for a product launch?

The cost of EDDM depends on how many mailers you want, the quality of printing, and where you’re sending them. Oppizi has great pricing and packages that fit small businesses and startups.

How do I find my target audience for a new product launch?

Think about who will love your product. Consider their age, income, and location. This will help you pick the right neighborhoods or zip codes for your EDDM campaign.

How long does it take to set up an EDDM campaign?

With Oppizi, getting your EDDM campaign ready is quick and easy. You can go from design to distribution in just a few days.

Can I track the results of my EDDM campaign?

Yes! You can see how well your campaign is doing by using QR codes, promo codes, and custom landing pages. These tools help measure engagement and sales.

Which businesses benefit the most from EDDM during a product launch?

EDDM is great for all kinds of businesses, especially local ones like stores, restaurants, and service providers. It helps you reach nearby customers when launching a product.

How do I design a good EDDM mailer for my product?

Make your mailer visually appealing. Use clear messages, high-quality images, and a strong call-to-action. Oppizi’s design tools can help you create attractive mailers easily.

What other strategies can I use to promote my new product?

Besides EDDM, think about using social media, email marketing, and influencer partnerships. Hosting a launch event can also create excitement and draw people in.

Can EDDM work with my digital marketing efforts for the launch?

Absolutely! Using EDDM alongside digital marketing gives you a multi-channel approach. This boosts your visibility and engagement, making your product launch more successful.

How can I create urgency for my product launch?

Try offering limited-time deals or early-bird discounts. This encourages customers to act quickly and make a purchase.

How do I get feedback after my product launches?

Ask customers to leave reviews or share feedback through follow-up emails or additional mailers. This helps you improve future launches and build better relationships with your customers.

Conclusion

EDDM is a cost-effective way to reach your target audience. When you pair it with other marketing strategies and use Oppizi’s expertise, you can make your product launch a success. Don’t wait—start your journey with Oppizi today and let your product shine in the market.