Flyer marketing might just be one of the most overlooked ( but incredibly effective ) channels in a modern marketer’s toolkit. Despite the rise of digital marketing, flyers offer something digital can't: a tangible, personal touch that cuts through the noise. From improving brand
Flyer marketing might just be one of the most overlooked (but incredibly effective) channels in a modern marketer’s toolkit. Despite the rise of digital marketing, flyers offer something digital can't: a tangible, personal touch that cuts through the noise.
From improving brand recall to generating strong response rates, flyer distribution remains a cost-effective and results-driven strategy. Whether you’re a small local business or a growing brand looking to expand your reach, flyering helps you connect with your audience in a direct and memorable way.
In this article, we’ll dive into 13 eye-opening statistics that demonstrate the true effectiveness of flyer marketing.
Is flyer marketing still relevant in 2025?
Absolutely. Flyer marketing is not only still relevant - it’s thriving. With increasing rates of digital fatigue and the use of ad blockers, physical marketing stands out. Flyers don’t get skipped, muted, or scrolled past. Instead, they’re seen, held, and often saved.
Backed by strong data and real-world results, flyer campaigns continue to offer high engagement, lasting visibility, and impressive ROI.
13 flyer marketing statistics you need to know
The following statistics prove just how impactful flyer marketing can be in 2025 and beyond.
1. 89% of people remember receiving a flyer, more than any other form of advertising
Source: Data & Marketing Association
Flyers are memorable. Unlike digital ads that can be easily ignored or scrolled past, flyers make a tangible impression. This means that brands leveraging flyer marketing can stay top-of-mind, making it easier for consumers to recall their message when they’re ready to take action.
2. 79% of consumers keep hold of flyers they receive, pass them on, or at least look at them
Source: Data & Marketing Association
Nearly 8 in 10 people engage with flyers to some degree, by keeping them, sharing them, or simply viewing them. These engagement opportunities give flyer marketing a unique advantage, as they increase the likelihood that the brand’s message will reach its intended audience multiple times, potentially even expanding its reach through word-of-mouth.
3. 45% of people regularly keep flyers they receive for future reference
Source: Data & Marketing Association
Nearly half of consumers hold onto flyers for future reference, opening up the potential for engagement at a later time. For businesses, this means that flyer marketing doesn’t just create immediate awareness; it fosters long-term interest. By offering useful information, deals, or memorable branding, companies can create flyers that resonate with customers and lead to sales down the road.
4. 38% of flyers are kept for at least a few days & 13% are kept for over a week
Source: Data & Marketing Association
The longevity of flyers within households allows for extended exposure to a brand’s message. While many digital ads disappear instantly, a flyer that remains visible for days or weeks keeps the brand in the consumer’s awareness. This prolonged exposure helps build familiarity, giving the brand an edge when the consumer is ready to act or make a purchase.
5. 62% of people mute or change the channel during tv adverts & 81% skip advertising in the press (i.e., newspapers, magazines, etc.)
Source: Data & Marketing Association
Consumers often avoid traditional advertising channels like TV and print, where interruptions can feel intrusive. In contrast, flyers don’t interrupt; they offer a passive way to communicate that consumers can engage with at their own pace. This makes flyer marketing a less invasive, more consumer-friendly option that respects the audience’s preferences while effectively delivering its message.
6. 42.7% of internet users worldwide use ad-blocking tools at least once a month
Source: Hootsuite
With nearly half of internet users deploying ad blockers, digital ads face significant visibility challenges. Flyers bypass these limitations by reaching audiences directly in their homes. For brands, this means flyer marketing can fill a crucial gap in ad exposure and help maintain a steady connection with consumers who are otherwise difficult to reach through digital channels.
7. 33% of customers keep flyers with money-off coupons or in-store deals
Source: Data & Marketing Association
Flyers offering discounts or exclusive deals resonate strongly with consumers, with a third of recipients holding onto them for potential savings. By integrating special offers, brands can not only attract attention but also motivate consumers to visit stores or websites, boosting both foot traffic and online engagement. This statistic highlights how value-driven flyer marketing can incentivize action.
A great example of the effectiveness of flyers with discount codes is when Chipotle launched a flyer campaign with Oppizi in France. The brand launched a buy-one-get-one-free offer distributed via flyers, which resulted in over 550 new in-store purchases.
8. Flyers offering a discount code are 50% more likely to be kept for at least a week
Source: Data & Marketing Association
Discounts make flyers even more valuable to consumers, increasing the likelihood they’ll be retained. The longer a flyer stays in a consumer’s space, the more opportunities it has to convert interest into action. Offering a discount code through flyer marketing, therefore, is a highly effective strategy for encouraging prolonged engagement and increasing the chances of a purchase.
9. 71% of consumers think free samples, special offers, and coupons help them find services that suit their needs
Source: Data & Marketing Association
Great deals and free samples are hard to deny, and discount flyers drive engagement.
This statistic emphasizes the practical role that flyer marketing can play in a consumer’s decision-making process. By providing relevant offers or samples, brands can position themselves as solutions to specific needs. This type of engagement not only boosts brand trust but also encourages consumers to take advantage of the offers, increasing the likelihood of conversion.
10. 88% of companies polled said flyer distribution increased the company’s sales
Source: Data & Marketing Association
With almost 9 in 10 companies reporting positive results, it’s clear that flyer distribution is a reliable strategy for promoting products and services. This overwhelming majority shows that businesses recognize the direct impact of flyer marketing on their sales and engagement.
11. 42% of companies state that door drop campaigns are critical to their overall marketing strategy
Source: Data & Marketing Association
Over 40% of companies find flyer campaigns integral to their marketing efforts, which speaks to the effectiveness and importance of flyer marketing in driving brand growth. When included as a core component of a multi-channel strategy, door drop campaigns help create a comprehensive reach that strengthens brand presence both locally and broadly.
12. 48% of consumers visit the shop advertised, seek extra information, or buy the product after receiving a flyer through their door
Source: Data & Marketing Association
Nearly half of flyer recipients take action after receiving a flyer, demonstrating the high conversion potential of this marketing medium. Flyers provide an immediate and actionable prompt, motivating consumers to take the next step, whether it’s researching the brand, visiting a store, or making a purchase.
13. 48% of consumers have responded to flyer advertising
Source: Data & Marketing Association
A response rate of nearly 50% illustrates how effective flyers can be in motivating potential customers to engage with a brand, explore its offerings, and take steps toward making a purchase, highlighting why flyer marketing remains a valuable investment for any business.
Why flyer distribution is effective for your business
One of the biggest advantages of flyer marketing is its tangible nature. Flyers allow businesses to connect with consumers directly in their homes or on the go, ensuring the message is seen rather than scrolled past. Let’s take a look at a few other key benefits of flyer marketing.
They leave a lasting impression
Flyers offer lasting power that many digital marketing efforts simply can’t match. Once a flyer reaches a customer, it can stay in their home, office, or even car for weeks or months, serving as a continual reminder of your business and its offerings.
This extended shelf life increases the chances of conversion, as potential customers have multiple opportunities to revisit the flyer and act on the information.
Low cost, high return
Flyer marketing offers a cost-effective way for businesses to reach local audiences with high-impact messaging. Unlike digital ads, which can come with ongoing fees and competitive bidding, flyers offer a one-time production cost, making them ideal for small to medium businesses with tighter budgets.
With strategic distribution, whether through handouts, mail drops, or community boards, flyers can directly reach targeted neighborhoods and demographics, enhancing relevance and response rates.
Reach untapped audiences offline
By distributing flyers in specific local areas, such as neighborhoods, shopping districts, or at events, businesses can connect with people who might not be active online or who prefer traditional forms of information.
This approach allows brands to reach demographics that are harder to target with online ads, such as older adults or people without constant internet access. Flyers can also capture the attention of passersby in busy locations, increasing exposure and generating interest among new audiences.
Who should use flyers?
Flyer marketing is an effective strategy for a wide range of industries. Here are just a few types of businesses that can benefit from flyer marketing strategies.
- Small businesses: Restaurants, cafes, and bars to promote new menu items, events, or seasonal offers.
- Real estate: Agents and property managers for showcasing listings, open houses, and rental opportunities.
- Service-based businesses: Salons, gyms, car repair shops, and food delivery services advertising special offers or loyalty programs.
- Nonprofits & community organizations: For raising awareness about events, fundraisers, or volunteer drives.
- Educational institutions & childcare providers: To promote enrollment, new classes, or special programs.
- Retail stores: Boutiques, grocery stores, and specialty shops for announcing sales, new products, or holiday promotions.
- Professional services: Accountants, consultants, and legal services for attracting local clients through special discounts or consultations.
Essentially, any industry that values local visibility and direct engagement with its audience can see impactful results from flyer marketing.
FAQs about flyer marketing
What is a flyer in marketing?
A flyer is a printed sheet that promotes a product, service, or event. Businesses use them to grab attention and get people to take action. Flyers are simple, affordable, and put your message right in people’s hands.
How effective is flyer marketing?
Flyers work because they’re direct and easy to notice. Unlike online ads that people scroll past, a flyer stays in their hands. A good design, clear message, and smart distribution make a big difference. Done right, flyers bring real results.
How much to print 1,000 flyers?
It depends on the flyer size, paper, and printing method. Printing costs for flyers vary between $0.12 to $0.98 per unit (depending on your location and flyer quantity). Printing and distributing 1,000 flyers may cost anywhere between $800 and $1,000.
Ordering in bulk lowers the cost per flyer, making it an affordable way to advertise. Use our flyer cost calculator to get a more accurate quote.
Are flyers still effective in 2025?
Yes. Even with digital marketing everywhere, flyers are still a great way to reach people, especially for small businesses, local events, and special promotions. A well-placed flyer catches attention. Adding a QR code makes it easy to track engagement.
How long does it take to give out 1,000 flyers?
It depends on where and how you’re handing them out. In a busy area, a team can pass out 1,000 flyers in a few hours. If you’re going door-to-door or placing them in mailboxes, it could take a full day or more. The key is choosing high-traffic spots where the right people will see them.
Launch a flyering campaign with Oppizi
Flyer marketing is an effective way to reach local audiences, create a lasting brand impression, and engage communities directly. With its low cost and high return, flyer distribution offers a practical choice for businesses wanting to broaden their outreach.
But running a successful campaign takes more than printing and hoping. That’s where Oppizi comes in. Our platform takes the guesswork out of flyer marketing by offering:
- Hyper-targeted distribution based on location, audience, and foot traffic
- Real-time tracking so you know exactly where your flyers go and what results they deliver
- Campaign management and analytics that let you scale with precision
Whether you're launching a new business, promoting an event, or driving downloads to your app, we’ve helped companies across industries convert offline attention into real-world action.
Ready to reach the right audience with confidence? Create your campaign with Oppizi today and let us help you turn paper into performance.
