Want a simple and cost-effective way to grow your brand? Flyers could be the answer. Don’t underestimate them. When done right, they can bring in loads of new customers. In this blog, we’ll show you how brands like Uber Eats , Getaround , and THE ICONIC used flyers to cut costs,
Want a simple and cost-effective way to grow your brand? Flyers could be the answer. Don’t underestimate them. When done right, they can bring in loads of new customers.
In this blog, we’ll show you how brands like Uber Eats, Getaround, and THE ICONIC used flyers to cut costs, boost sign-ups, and grow fast. Whether you're just starting out or already established, these real-world examples will help you make flyer marketing work for you.
1. Uber Eats: 45 million flyers to grow faster
Uber Eats wanted to reach more customers and grow fast. They already had a big presence in over 6,000 cities across 45 countries. But breaking into new areas and staying ahead in busy markets takes work. That’s where flyers came in.
We helped them hand out 45 million flyers. The goal was to build awareness and get more people ordering. The flyer design was simple and clear. It showed off the variety of food available and highlighted their offer in a way that was easy to understand at a glance.
Harrison Kennedy, Uber Eats’ Marketing Manager for Australia and New Zealand, said the campaign helped bring in “incredible acquisition numbers” and brought in major revenue. This shows how large-scale flyer distribution can support fast growth, especially in crowded markets.
[Read the Uber Eats case study]
2. Getaround: Lowering customer costs by 70%
Getaround is a car-sharing service that lets people rent out their own cars through an app. When they launched in the UK, they needed to reach local drivers, and do it cost-effectively.
So, we ran an eight-week campaign in London, targeting over 200 busy locations. Our team handed out two million flyers designed as car hangers. These were placed directly on car windows to catch the attention of drivers.
The message was simple: your car could be earning you up to €600 a month. A €200 sign-up bonus made the offer even better.
The results were huge. Getaround cut their cost per acquisition by 70%. According to their Head of Marketing, Mathilde Robelin, flyer distribution became one of their top ways to get new users in the UK.
[Read the Getaround case study]
3. THE ICONIC: 53,000 new customers from one flyer campaign
THE ICONIC is a well-known online fashion retailer in Australia and New Zealand. They wanted more customers, but didn’t want to spend a fortune to get them.
We helped them distribute three million flyers. Each one offered a $25 voucher and highlighted popular brands on their site. The flyer also mentioned free shipping over $50 and free returns, which helped make the offer more attractive.
This campaign brought in over 53,000 new customers, all while keeping their cost per acquisition low. Their CMO, Alexander Merey, said “Working with Oppizi has really supported our customer acquisition strategy to achieve our business targets.”
Why these flyer campaigns worked
These campaigns succeeded because they were well-planned and executed. Here's what they did right:
- Targeted the right people: Uber Eats focused on busy city areas. Getaround reached out to neighborhoods with many cars. THE ICONIC aimed for fashion-conscious shoppers near popular shopping spots.
- Clear and simple design: Each flyer had a strong headline, minimal clutter, and a clear call to action. They made the offer easy to understand at a glance.
- Attractive offers: Whether it was a €200 gift, a $25 voucher, or the chance to earn extra income, each flyer gave people a good reason to respond.
- Smart distribution: Flyers were handed out in the right places, at the right times, to the right people. It wasn't just about quantity but about reaching the right audience.
Combining these elements led to real results. If you apply the same approach, you're on the path to success.
How to measure the ROI of your flyer campaign
Even though flyers are a physical medium, tracking their effectiveness is straightforward:
- QR codes: Include a unique QR code on your flyer that leads to a specific landing page. This lets you track how many people scan it and take action.
- Promo codes: Use special discount codes unique to each campaign. This helps you see which sales came directly from your flyers.
- UTM tracking: If your QR code directs to a website, add UTM parameters. This allows you to monitor traffic sources in tools like Google Analytics.
- Cost per acquisition (CPA): Divide the total cost of your campaign by the number of new customers gained. This shows how much you're spending to acquire each customer.
- Customer lifetime value (CLV): Look beyond the first purchase. If customers acquired through flyers keep coming back, their long-term value increases, boosting your ROI.Ironmark
By tracking these metrics, you can understand what's working and make informed decisions for future campaigns.
Lessons learned from high-performing campaigns
After running many campaigns, we've identified key factors that contribute to success:
- Location is crucial: Distributing 10,000 flyers in busy, relevant areas is more effective than handing out 100,000 in random spots.
- Timing matters: Consider when your audience is most likely to respond. For food delivery services, early evenings or weekends are ideal. For retail, lunchtime or after work hours work best.
- Keep the message simple: People glance at flyers quickly. Ensure your main message and offer are immediately clear.
- Combine with digital channels: Reinforce your flyer campaign with online efforts like email or social media. This creates multiple touchpoints and can increase conversions.
Applying these lessons can enhance the effectiveness of your flyer campaigns.
Industries that get the most from flyer marketing
Flyer marketing works for more than just one type of business. Here are a few that often see great results:
- Food delivery and quick commerce: These businesses need fast action. Flyers near offices, schools, or homes can drive orders right away.
- Mobility and transport: Car-sharing and scooter rental services can reach drivers where they are, even right on their windshields.
- Retail and eCommerce: Online and in-store brands can use flyers to promote sales, discounts, or new collections. It's a great way to get people to check out your site or walk into your store.
- Local services: Gyms, tutors, beauty salons, and cleaners do well with neighborhood targeting. Flyers help you reach people right around the corner.Events and experiences: Hosting a pop-up, concert, or launch event? Flyers are a fast way to spread the word and get people to show up.
Want to launch your own flyer campaign?
If you're thinking about trying flyer marketing, we’re here to help. Whether you’re starting small or going nationwide, we’ll support you with:
- Finding the best spots to distribute
- Designing flyers that stand out
- Tracking results with real data
- Improving performance along the way
Let’s help more people find your brand, and turn them into customers. Get started in seconds.
Frequently asked questions about flyer distribution
What’s the most successful advertising campaign ever?
There are a few famous ones. Apple’s “Think Different” is a big one. It helped shape the brand and connect with people worldwide. Nike’s “Just Do It” and Coca-Cola’s “Share a Coke” are also well known. They all worked because the message was strong, the targeting was smart, and the reach was big. That same formula works for flyer campaigns, just on a smaller scale.
How do you hand out flyers effectively?
The key is to be in the right place at the right time. Here’s how to do it well:
- Pick high-traffic spots where your ideal customers go.
- Distribute during busy hours, like mornings near train stations or evenings by shopping areas.
- Use a trained team who are friendly and know the message.
- Design flyers that stand out with bold visuals and a clear call to action.
Not sure where to start? A flyer distribution partner can help plan and manage the whole thing.
How long does it take to hand out 1,000 flyers?
It depends on the location and foot traffic. In busy areas, one person can hand out 150 to 300 flyers an hour. So it usually takes 3 to 6 hours to finish 1,000. But speed isn’t everything. Smart placement gets better results.
What’s the success rate of flyers?
It varies, but here’s a rough guide:
- Most campaigns see a 1% to 5% response rate.
- A good offer and smart targeting can push that higher.
Success might mean different things: a visit to your site, a sign-up, or a sale. If you track it with QR or promo codes, you can see what’s working and get real value from your campaign.
Do flyers really work?
Yes, they do. When done right. Flyers help with:
- Getting your name out in a local area
- Driving people to stores or events
- Promoting limited-time offers
- Boosting online campaigns with real-world visibility
Many businesses find flyers bring in customers for less than digital ads, especially when targeting specific areas.
Final thoughts
Flyers aren’t just pieces of paper. They’re a way to connect with real people in the real world. If you're launching something new, entering a crowded market, or just need a cost-effective way to grow, flyer campaigns can help.
Join Oppizi for free today and see how our user-friendly dashboard helps you create flyer campaigns in minutes.
