Reach customers in the real world, where attention is highest

Flyer distribution is the targeted delivery of physical marketing materials to people in high-traffic areas or directly to their homes. Oppizi offers two approaches: hand-to-hand distribution, where trained Brand Ambassadors personally deliver flyers in high-traffic locations, and door-to-door distribution, where flyers are delivered to residential properties in targeted neighborhoods. Both are planned, executed, and measured through Oppizi OS.

Hand-to-hand flyering places Brand Ambassadors in high-traffic locations, like transit hubs, restaurant corridors, events, and busy streets, for direct, face-to-face delivery that drives immediate action. Door-to-door flyering delivers materials to residential households across targeted routes, providing consistent neighborhood saturation and repeat exposure over time. Oppizi supports both through the same platform and measurement framework.

Flyer distribution costs vary based on market, volume, and format. Use Oppizi's cost calculator to estimate pricing for hand-to-hand and door-to-door campaigns across major US cities. All-in costs typically include planning, Brand Ambassadors, printing, logistics, and tracking. Oppizi clients consistently achieve 30–40% lower CAC versus digital-only alternatives in the same markets.

Oppizi uses vetted, trained Brand Ambassadors with real-time GPS tracking and photo verification to confirm distribution. Oppizi OS provides live visibility into where campaigns are running, how many pieces have been distributed, and when delivery milestones are hit. AI-powered field management adjusts locations and timing in real time based on performance and foot traffic data.

Oppizi operates flyering campaigns across over 71 cities in the United States, United Kingdom, Spain, Germany, the Netherlands, Poland, Argentina, Portugal, Australia, New Zealand, Canada, France, and Belgium, covering major metropolitan areas as well as regional cities. This allows brands to run highly localized campaigns in specific neighborhoods or coordinated multi-city programs across markets, all managed through the same Oppizi OS platform and execution model.

Flyer distribution campaigns typically achieve 1–5% response rates, with well-designed creative and precise location targeting at the higher end of that range. Research shows 48% of consumers who receive a flyer go on to visit the advertised store or website. Hand-to-hand campaigns benefit from direct personal interaction, which can boost immediate engagement and response versus passive residential delivery.

Oppizi tracks flyering performance through QR codes, unique promo codes, dedicated landing pages, and CRM integrations. The Oppizi OS dashboard shows real-time delivery data, scan rates, and conversions. For hand-to-hand campaigns, field engagement data is also captured. These metrics allow you to calculate ROI and compare flyering performance directly against other acquisition channels.

Oppizi's flyering campaigns deliver an average 1.55% conversion rate and $18.14 cost per acquisition, making street-level flyer distribution one of the most efficient formats for local customer acquisition. Across 12+ countries, Oppizi has generated over 335,000 conversions through flyering for brands including UberEats, Chipotle, and DiDi, with every mission GPS-verified and reported in real time through Oppizi OS.